Watch: This ad ‘celebrates’ a little girl successfully making her first ‘round roti’
An ice-cream brand wants us to rejoice as a young girl touches the peak of her accomplishments: excellent cooking skills.
Apparently one of the sweetest moments a family can experience is when a young girl rolls her first perfectly round roti. And it has to be celebrated with crunchy butterscotch ice-cream.
On the face of it, this 20-second spot may only be linking what its makers consider a heartwarming family thing with ice-cream. But all the stereotypes get played out again – inadvertently or otherwise. So, it is the girl who is in the kitchen, not the boy (who also appears in the advertisement). And the pinnacle of her achievement is all about cooking.
The world over, advertisements are often used as a vehicle for progressive ideas, which brands can surely benefit from as well. Some Indian ads are treading that route too – for instance, a 2015 Myntra ad featuring a same sex couple was a viral success and created positive vibes for the brand. But young girls must still roll rotis.