After a royal decree issued by Saudi Arabia’s King Salman in September finally allowed women to drive, the Saudi band Most of Usmade a music video encouraging women to drive. Band members Hasan Hatrash, Khalid Sharani, Amro Hawari and Amir Abbas, covered Steppenwolf’s famous anthem Born to Be Wild, with the words changed to: “Saudi girls will drive.”
The video (above) shows two men in traditional outfits in the back seat of a car, being driven by a woman driver to their studio, where the Jeddah-based band performs the celebratory cover song, using both English and Arab in their lyrics:
“(Sister) you will drive Saudi girls will drive Get your motor running (Drive through the ring road) (Do your own errands) And whatever comes your way Yeah ladies go make it happen Take the wheel with a love embrace No more driver, Uber or taxi To take you any place.”
The video is interspersed with visuals of the woman appears in flashes, enjoying her freedom to “drive” wherever she wants. “The whole point was to celebrate the new legislation and the possibilities it brings not only for women but our society as a whole,” the band told Saudi Gazette, adding that they wanted to use a tone of purpose rather than rebellion.
A few years ago, another song by a Saudi man went viral for singing about women’s right to drive, in this cover of Bob Marley’s No Woman No Cry, aptly titled No Woman No Drive.
It's not just about goodwill - inclusivity is a good business decision.
To reach a 50-50 workplace scenario, policies on diversity need to be paired with a culture of inclusiveness. While diversity brings equal representation in meetings, board rooms, promotions and recruitment, inclusivity helps give voice to the people who might otherwise be marginalized or excluded. Inclusion at workplace can be seen in an environment that values diverse opinions, encourages collaboration and invites people to share their ideas and perspectives. As Verna Myers, a renowned diversity advocate, puts it “Diversity is being invited to the party, inclusion is being asked to dance.”
Creating a sense of belonging for everyone is essential for a company’s success. Let’s look at some of the real benefits of a diverse and inclusive workplace:
Better decision making
A whitepaper by Cloverpop, a decision making tool, established a direct link between inclusive decision making and better business performance. The research discovered that teams that followed an inclusive decision-making process made decisions 2X faster with half the meetings and delivered 60% better results. As per Harvard Business School Professor Francesca Gino, this report highlights how diversity and inclusion are practical tools to improve decision making in companies. According to her, changing the composition of decision making teams to include different perspectives can help individuals overcome biases that affect their decisions.
Higher job satisfaction
Employee satisfaction is connected to a workplace environment that values individual ideas and creates a sense of belonging for everyone. A research by Accenture identified 40 factors that influence advancement in the workplace. An empowering work environment where employees have the freedom to be creative, innovative and themselves at work, was identified as a key driver in improving employee advancement to senior levels.
A research by Catalyst.org stated the in India, 62% of innovation is driven by employee perceptions of inclusion. The study included responses from 1,500 employees from Australia, China, Germany, India, Mexico and the United States and showed that employees who feel included are more likely to go above and beyond the call of duty, suggest new and innovative ways of getting work done.
Shirley Engelmeier, author of ‘Inclusion: The New Competitive Business Advantage’, in her interview with Forbes, talks about the new global business normal. She points out that the rapidly changing customer base with different tastes and preferences need to feel represented by brands. An inclusive environment will future-proof the organisation to cater to the new global consumer language and give it a competitive edge.
An inclusive workplace ensures that no individual is disregarded because of their gender, race, disability, age or other social and cultural factors. Accenture has been a leading voice in advocating equal workplace. Having won several accolades including a perfect score on the Human Rights Campaign’s Corporate equality index, Accenture has demonstrated inclusive and diverse practices not only within its organisation but also in business relationships through their Supplier Inclusion and Diversity program.
In a video titled ‘She rises’, Accenture captures the importance of implementing diverse policies and creating an inclusive workplace culture.
To know more about inclusion and diversity, see here.
This article was produced by the Scroll marketing team on behalf of Accenture and not by the Scroll editorial team.