A video of a firefighter rescuing a panic-stricken deer in Oregon, USA, is winning hearts. The creature was stuck in the middle of a frozen pond and made several efforts to stand up straight, but kept slipping on the ice.

The rescue was made seemingly effortlessly using a newly purchased ice-rescue sled. As the firefighter approached the deer, it seemed even more petrified and tried to run away. But Jeff “JJ” Johnston persisted, even appearing to speak to the deer to calm it down, and was able to gently push it to safety with the front of the sled.

The image presented by the firefighter clad in red, combined with the sled and the deer, naturally evoked comparisons with Santa Claus.