LG’s plans took an unexpected turn recently at the trade show CES 2018 – where new products are showcased – when its voice assistant decided to be difficult at a demo. With Amazon Alexa and Google Home showing the way for the category, the company had planned on showing how its own version, CLOi, works the laundry and the refrigerator.

As the video above shows, CLOi chose to do nothing of the sort, refusing to answer questions after a point. The presenter tried to laugh it off with a “even robots have bad days”, but unwisely chose to continue asking questions.

No answers were forthcoming.

“OK, CLOi is not gonna talk to me. CLOi doesn’t like me evidently.”

While CLOi will obviously perform well enough in people’s homes, a glitch like this at the world’s premier trade fair is, well, embarrassing.