“It’s just, you know, monkeys, Darwin – it’s a nice story. I just think it’s a little too easy.... I just don’t buy it.” If that sounds familiar, it’s not because of what the Minister of State for Higher Education Satyapal Singh has said – and subsequently defended.
Instead, this comes from Phoebe, a character in the evergreen and vastly popular sitcom F.R.I.E.N.D.S., where she told the rest of the group, “There are a lot of things out there that I don’t believe in...like crop circles, the Bermuda triangle or evolution”?
In the sitcom, it was the character of Ross who took it upon himself to explain to Phoebe that evolution is a scientifically accepted fact, with plenty of evidence to prove it. “Excuse me, evolution is not for you to buy Phoebe,” he says.
In India, that task has been left to members of the scientific community, who have drafted a letter asking the minister to retract his statement.
The story behind the universally favoured colour - blue.
It was sought after by many artists. It was searched for in the skies and deep oceans. It was the colour blue. Found rarely as a pigment in nature, it was once more precious than gold. It was only after the discovery of a semi-precious rock, lapis lazuli, that Egyptians could extract this rare pigment.
For centuries, lapis lazuli was the only source of Ultramarine, a colour whose name translated to ‘beyond the sea’. The challenges associated with importing the stone made it exclusive to the Egyptian kingdom. The colour became commonly available only after the invention of a synthetic alternative known as ‘French Ultramarine’.
It’s no surprise that this rare colour that inspired artists in the 1900s, is still regarded as the as the colour of innovation in the 21st century. The story of discovery and creation of blue symbolizes attaining the unattainable.
It took scientists decades of trying to create the elusive ‘Blue Rose’. And the fascination with blue didn’t end there. When Sir John Herschel, the famous scientist and astronomer, tried to create copies of his notes; he discovered ‘Cyanotype’ or ‘Blueprints’, an invention that revolutionized architecture. The story of how a rugged, indigo fabric called ‘Denim’ became the choice for workmen in newly formed America and then a fashion sensation, is known to all. In each of these instances of breakthrough and innovation, the colour blue has had a significant influence.
In 2009, the University of British Columbia, conducted tests with 600 participants to see how cognitive performance varies when people see red or blue. While the red groups did better on recall and attention to detail, blue groups did better on tests requiring invention and imagination. The study proved that the colour blue boosts our ability to think creatively; reaffirming the notion that blue is the colour of innovation.
When we talk about innovation and exclusivity, the brand that takes us by surprise is NEXA. Since its inception, the brand has left no stone unturned to create exclusive experiences for its audience. In the search for a colour that represents its spirit of innovation and communicates its determination to constantly evolve, NEXA created its own signature blue: NEXA Blue. The creation of a signature color was an endeavor to bring something exclusive and innovative to NEXA customers. This is the story of the creation, inspiration and passion behind NEXA: