In France, a favourite chocolate spread suddenly became available at a chain store on a massive discount. Naturally, people went into an absolute frenzy. And with prices so low, the gloves come off.
It all began with the Intermarché chain store deciding to effect a 70% price cut on Nutella jars, marking them down from €4.50 to €1.41. As the video above shows, that was enough to make shoppers pull one another’s hair, throw punches, and knock them out of the way.
Who’d have known Nutella could have sparked a consumer war?