Lurking in plain sight when we go Googling is the “Safe Search” option. The button offers the choice of having explicit content left out of search results.
Right now it’s a choice, but what is a search engine were to make this feature the default one? The video above turns the search engine into the well-meaning but orthodox “aunty” next door who is determined to keep people, young or old, out of trouble.
Made by FilterCopy, in collaboration with a yoghurt company whose product is placed subtly in the narrative, the video is a hilarious reminder of the moral gatekeepers in our lives.