Yes, the National Rifle Association of America has its own TV network, and, like American talk show host John Oliver, we are surprised too. But don’t assume it’s all guns and violence. In fact, Oliver informed us that it might all be a bit ridiculous. He termed NRA TV the “dumbest, most transparent thing the NRA does”.
There’s good reason for that description. NRA TV programming is preposterous to say the least. They have infomercials, advertisements and actual TV shows celebrating guns, while simultaneously targeting select audiences – among them, women. With shows like Armed and Fabulous, the NRA hopes to attract more women with the line, “if you get the woman, you get the family”.
While we can continue to mock NRA TV, you can’t help but notice the latent aggression in their videos, pointed out Oliver. “If the NRA is a ferocious bear charging at you, then NRA TV is that bear’s ridiculous hat,” he said.
Movies have the power to inspire us like nothing else.
Why do we love watching movies? The question might be elementary, but one that generates a range of responses. If you had to visualise the world of movies on a spectrum, it would reflect vivid shades of human emotions like inspiration, thrill, fantasy, adventure, love, motivation and empathy - generating a universal appeal bigger than of any other art form.
“I distinctly remember when I first watched Mission Impossible I. The scene where Tom Cruise suspends himself from a ventilator to steal a hard drive is probably the first time I saw special effects, stunts and suspense combined so brilliantly.”
— Shristi, 30
Beyond the vibe of a movie theatre and the smell of fresh popcorn, there is a deeply personal relationship one creates with films. And with increased access to movies on television channels like &flix, Zee Entertainment’s brand-new English movie channel, we can experience the magic of movies easily, in the comforts of our home.
The channel’s tagline ‘Leap Forth’ is a nod to the exciting and inspiring role that English cinema plays in our lives. Comparable to the pizazz of the movie premieres, the channel launched its logo and tagline through a big reveal on a billboard with Spider-Man in Mumbai, activated by 10,000 tweets from English movies buffs. Their impressive line-up of movies was also shown as part of the launch, enticing fans with new releases such as Spider-Man: Homecoming, Baby Driver, Blade Runner 2049, The Dark Tower, Jumanji: Welcome to the Jungle and Life.
“Edgar Wright is my favourite writer and director. I got interested in film-making because of Hot Fuzz and Shaun of the dead. I love his unique style of storytelling, especially in his latest movie Baby Driver.”
— Siddhant, 26
Indeed, movies can inspire us to ‘leap forth’ in our lives. They give us an out-of-this-world experience by showing us fantasy worlds full of magic and wonder, while being relatable through stories of love, kindness and courage. These movies help us escape the sameness of our everyday lives; expanding our imagination and inspiring us in different ways. The movie world is a window to a universe that is full of people’s imaginations and dreams. It’s vast, vivid and populated with space creatures, superheroes, dragons, mutants and artificial intelligence – making us root for the impossible. Speaking of which, the American science fiction blockbuster, Ghost in the Shell will be premiering on the 24th of June at 1:00 P.M. and 9:00 P.M, only on &flix.
“I relate a lot to Peter Parker. I identified with his shy, dorky nature as well as his loyalty towards his friends. With great power, comes great responsibility is a killer line, one that I would remember for life. Of all the superheroes, I will always root for Spiderman”
— Apoorv, 21
There are a whole lot of movies between the ones that leave a lasting impression and ones that take us through an exhilarating two-hour-long ride. This wide range of movies is available on &flix. The channel’s extensive movie library includes over 450 great titles bringing one hit movie premiere every week. To get a taste of the exciting movies available on &flix, watch the video below:
This article was produced by the Scroll marketing team on behalf of &flix and not by the Scroll editorial team.