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Watch: Are you a mop? They have replaced human beings in this endearing music video

‘Wild’ makes us question what it means to be human.


Have you ever wondered how the world would be if inanimate objects like mops or broomsticks came to life? Probably not. It’s not like we have enough time to waste.

But then, we’ve seen broomsticks come to life before, in Disney’s famed Sorcerer’s Apprentice from Fantasia. And now, indie singer-songwriter Dhruv Visvanath has brought mops to life in a warm, endearing music video for his single Wild (video above).

The 26-year-old musician told that Wild was a search for his own innocence. “I always thought of the song as the moment my childhood ended without my knowing it,” he said. He asked the crew at Mosambi Juice Productions to work with the same premise, and ultimately it was Tanvi Gandhi, the director of the video, who came up with the idea of a world filled with mops, where they lead lives just like regular people from different facets of society.

“Having a mop as a character compels anyone watching the video to ask questions. ‘Why them?’ ‘Am I one of those mops?’” said Visvanath. “Ultimately, the video echoes the sentiments of the song – living in our busy, noisy, chaotic lives, we all need to give ourselves the opportunities to look at our innocence in our childhood, and maybe escape to a better time.”

The animated mops try to offer an unusual perspective on human life by removing the human from the storyline. Thus, by becoming the “other”, the mops serve as a reflection of human society and question of what it means to ultimately even be “human” or a member of the world.

Animating the mops and bringing them to life was a challenge, though. Visvanath explained in detail how the crew created a special contraption which allowed the mops to move, rotate and bend – but that was only part of the problem. “Catching the mops on camera was a challenge, too, because making the movement of the mops seem deliberate was difficult,” said Visvanath. “On top of that, making unique hairstyles and, of course, making the mops blink was such an inspiring choice – because it was extremely important to make them seem human.”

Wild is part of Visvanath’s album The Lost Cause, which is slated for release on April 19.

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A special shade of blue inspired these musicians to create a musical piece

Thanks to an interesting neurological condition called synesthesia.

On certain forums on the Internet, heated discussions revolve around the colour of number 9 or the sound of strawberry cupcake. And most forum members mount a passionate defence of their points of view on these topics. These posts provide insight into a lesser known, but well-documented, sensory condition called synesthesia - simply described as the cross wiring of the senses.

Synesthetes can ‘see’ music, ‘taste’ paintings, ‘hear’ emotions...and experience other sensory combinations based on their type. If this seems confusing, just pay some attention to our everyday language. It’s riddled with synesthesia-like metaphors - ‘to go green with envy’, ‘to leave a bad taste in one’s mouth’, ‘loud colours’, ‘sweet smells’ and so on.

Synesthesia is a deeply individual experience for those who have it and differs from person to person. About 80 different types of synesthesia have been discovered so far. Some synesthetes even have multiple types, making their inner experience far richer than most can imagine.

Most synesthetes vehemently maintain that they don’t consider their synesthesia to be problem that needs to be fixed. Indeed, synesthesia isn’t classified as a disorder, but only a neurological condition - one that scientists say may even confer cognitive benefits, chief among them being a heightened sense of creativity.

Pop culture has celebrated synesthetic minds for centuries. Synesthetic musicians, writers, artists and even scientists have produced a body of work that still inspires. Indeed, synesthetes often gravitate towards the arts. Eduardo is a Canadian violinist who has synesthesia. He’s, in fact, so obsessed with it that he even went on to do a doctoral thesis on the subject. Eduardo has also authored a children’s book meant to encourage latent creativity, and synesthesia, in children.

Litsa, a British violinist, sees splashes of paint when she hears music. For her, the note G is green; she can’t separate the two. She considers synesthesia to be a fundamental part of her vocation. Samara echoes the sentiment. A talented cellist from London, Samara can’t quite quantify the effect of synesthesia on her music, for she has never known a life without it. Like most synesthetes, the discovery of synesthesia for Samara was really the realisation that other people didn’t experience the world the way she did.

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You can watch Eduardo, Litsa and Samara play the entire Sound of NEXA Blue composition in the video below.


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This article was produced by the Scroll marketing team on behalf of NEXA and not by the Scroll editorial team.