Everybody knows there’s nothing duller than an old-fashioned corporate video. So how do you tell people that you have a cool work culture in a way that doesn’t bore them to death? You gather your talented employees and get them to perform in a music video, which also doubles as a promotion for the brand and its offices. At least that’s what Godrej did in the video above.
The rap song and video, called #WhereWeWork, is a fun walk-through of the company’s new headquarters at Vikhroli in Mumbai, which is all set to make employees of other corporations insanely jealous.
The video also offers a glimpse into the company’s work culture, where they apparently “deal in smiles, and not in smirks.” The most noteworthy aspect, however, is that every person in the video, whether they were rapping, dancing or acting, is an employee at Godrej.