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Watch: Did the new FIFA World Cup anthem ‘live it up’ to people’s expectations? Most disagree

The Nicky Jam, Will Smith and Era Istrefi track is giving people some serious nostalgia for the Shakira and Ricky Martin anthems.

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Perhaps expectations and the pressure to produce a stellar track wouldn’t be so high if the FIFA World Cup happened every year, as opposed to every four years. Perhaps, with such high expectations, people are simply paving the way for disappointment every four years. But the fact of the matter is, the music video for the 2018 World Cup anthem is out, and people are not happy.

Nicky Jam, Will Smith and Era Istrefi’s song Live It Up is certainly not living it up to people’s expectations, and there is more than one reason for it.

For many on social media, the reason was simply that the song is just not good enough. Several critiqued the fast pace of what they called was primarily a dance tune, noting the Diplo-produced track lacked a “football rhythm” to it. Many, however, struggled to see how the song with its Latin-American sound, and the musicians – American, Puerto Rican and Albanian, respectively – fit in with the tournament’s host country, Russia, or even with the World Cup since none of those countries is participating this year.

Mostly, however, the release of the music video just made people nostalgic for popular World Cup anthems in the past such as Shakira’s Waka Waka, which seems to be the most popular thus far, and Ricky Martin’s The Cup of Life.

However, all may not be lost. It does come with a pretty cool music video (above) which not only preaches a message of unity – “Where there is unity, there is always victory” – but also boasts a special appearance from former Brazilian football legend Ronaldinho.

But just in case you still need to get your motors running and excited for the World Cup and this song just didn’t do it for you, here’s a throwback to some of the most popular anthems from the past:

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Following a mountaineer as he reaches the summit of Mount Everest

Accounts from Vikas Dimri’s second attempt reveal the immense fortitude and strength needed to summit the Everest.

Vikas Dimri made a huge attempt last year to climb the Mount Everest. Fate had other plans. Thwarted by unfavourable weather at the last minute, he came so close and yet not close enough to say he was at the top. But that did not deter him. Vikas is back on the Everest trail now, and this time he’s sharing his experiences at every leg of the journey.

The Everest journey began from the Lukla airport, known for its dicey landing conditions. It reminded him of the failed expedition, but he still moved on to Namche Bazaar - the staging point for Everest expeditions - with a positive mind. Vikas let the wisdom of the mountains guide him as he battled doubt and memories of the previous expedition. In his words, the Everest taught him that, “To conquer our personal Everest, we need to drop all our unnecessary baggage, be it physical or mental or even emotional”.

Vikas used a ‘descent for ascent’ approach to acclimatise. In this approach, mountaineers gain altitude during the day, but descend to catch some sleep. Acclimatising to such high altitudes is crucial as the lack of adequate oxygen can cause dizziness, nausea, headache and even muscle death. As Vikas prepared to scale the riskiest part of the climb - the unstable and continuously melting Khumbhu ice fall - he pondered over his journey so far.

His brother’s diagnosis of a heart condition in his youth was a wakeup call for the rather sedentary Vikas, and that is when he started focusing on his health more. For the first time in his life, he began to appreciate the power of nutrition and experimented with different diets and supplements for their health benefits. His quest for better health also motivated him to take up hiking, marathon running, squash and, eventually, a summit of the Everest.

Back in the Himalayas, after a string of sleepless nights, Vikas and his team ascended to Camp 2 (6,500m) as planned, and then descended to Base Camp for the basic luxuries - hot shower, hot lunch and essential supplements. Back up at Camp 2, the weather played spoiler again as a jet stream - a fast-flowing, narrow air current - moved right over the mountain. Wisdom from the mountains helped Vikas maintain perspective as they were required to descend 15km to Pheriche Valley. He accepted that “strength lies not merely in chasing the big dream, but also in...accepting that things could go wrong.”

At Camp 4 (8,000m), famously known as the death zone, Vikas caught a clear glimpse of the summit – his dream standing rather tall in front of him.

It was the 18th of May 2018 and Vikas finally reached the top. The top of his Everest…the top of Mount Everest!

Watch the video below to see actual moments from Vikas’ climb.

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Vikas credits his strength to dedication, exercise and a healthy diet. He credits dietary supplements for helping him sustain himself in the inhuman conditions on Mount Everest. On heights like these where the oxygen supply drops to 1/3rd the levels on the ground, the body requires 3 times the regular blood volume to pump the requisite amount of oxygen. He, thus, doesn’t embark on an expedition without double checking his supplements and uses Livogen as an aid to maintain adequate amounts of iron in his blood.

Livogen is proud to have supported Vikas Dimri on his ambitious quest and salutes his spirit. To read more about the benefits of iron, see here. To read Vikas Dimri’s account of his expedition, click here.

This article was produced by the Scroll marketing team on behalf of Livogen and not by the Scroll editorial team.