Watch: This advertisement for a dishwasher has sparked a debate on sexism on social media
‘Men don’t need dishwashers?’
In times like these, #VoltasBeko dishwashers have made lives easier and chores convenient. They're #TestedByRealMoms and bear their seal of approval. So, trust and bring home a dishwasher today. pic.twitter.com/RvC5bMTs66
— Voltas Beko (@VoltasBeko) July 16, 2020
A new advertisement for a dishwasher has sparked a debate on social media. It features four women discussing the benefits of the new appliance on a video call.
The advertisement carries the tagline “tested by real moms” and has been accused of being sexist, since it features no men.
Here are a few reactions seen on Twitter.
Men don’t need dishwashers? https://t.co/Fp8h4wAWwt
— Faye DSouza (@fayedsouza) July 20, 2020
How big of a team was it that decided what the commercial of @VoltasBeko dishwasher should look like?
— Phone Waale Baba Ji (@iJasOberoi) July 20, 2020
Even if was just 5, did it not occur to even a single one out of them that they will be sending a male chauvinist bullshit message?
Professional incompetency at its peak!
Where are the men in your ad voltas? Too busy doing the ‘important stuff’ is it?
— manu arya (@manuarya83) July 20, 2020
What a ridiculous stereotypical ad. Realmoms 😏
— Fozia Yasin (@foziayasin) July 21, 2020
This is ridiculous advert! You are stereotyping women! Why can’t u show men in line with current times? #testedbyrealdads hello dads raise ur voice and stop this advert @LGIndia @SamsungIndia @NCWIndia @TataCompanies @fayedsouza @karunanundy @Agrimonious
— Vivek (@_vksingh_) July 20, 2020
Addressing the debate, Voltas Beko issued a statement that said, “As a brand, Voltas Beko has always celebrated the spirit of womanhood in all our campaigns. Likewise in this advertisement, we captured a fun, casual conversation between four independent and spirited friends who got together over a video call during the lockdown. One of the characters in the video refers to how the family has been managing household chores, with her husband taking over the responsibility of washing dishes. This is when the protagonist of the film recommends a dishwasher. Our products have been developed to create convenience and comfort for all our customers, and are gender agnostic.”