Watch: Jewellery brand’s advertisement featuring a transperson’s journey moves social media
Transperson Meera Singhania Rehani plays the protagonist.
Here are some reactions on Twitter to the advertisement.
The new Bhima Jewellery ad is certainly an achievement of sorts for India. It has one of the most heartfelt expressions of gender identity seen in Indian advertising so far.
— Karthik (@beastoftraal) April 15, 2021
Agency: The Delhi-based independent creative agency, Animal. 1/3 pic.twitter.com/BcpBuRg9cK
Thank you Bhima Jewellery 💙❤️ Pure as Love. This is really amazing. pic.twitter.com/uYEIHVddxp
— 🌈🌻 razak, Alyosha razak. (@homoduos) April 15, 2021
This ad brought a year to my eyes. Every story matters. And this is told with such empathy.
— Natasha 🌈 نتاشا (@nuts2406) April 14, 2021
Thank you, Bhima Jewellershttps://t.co/QCn3of1tct
Ah! This is so beautiful and representation done right!
— Smitha T K (@smitha_tk) April 15, 2021
The ad features Meera Singhania, a trans person.
Salaam to #bhimajewellery !
🌈https://t.co/I2jriouurI#LGBTQIA #TransIsBeautiful
Representation done right. 🌈
— Abhishek Baxi (@baxiabhishek) April 15, 2021
The ad features Meera Singhania, a trans person.
My salaams to Bhima Jewellery. If I was in Kerala or Tamil Nadu, my next purchase would be with them.
