Read To Win

Seven reasons you must read Haruki Murakami’s new book

'The Strange Library' is a small but absorbing package of text and visuals, a microcosm of Murakami’s strange and sublime world.

In Haruki Murakami we trust. His fiction balances itself with perfect poise on that tightrope between immense depth and alarming accessibility. You never quite know what to make of his work: is it profound in its insistence on fusing alternate realities and open-ended problems with no solutions, or is it just easy-to-read surrealism that only conveys the impression of literary quality? Is the speed with which you can read a Murakami novel a deterrent to his winning the Nobel?

Now, his latest adventure in the book trade leaves a similar trail of confusion. Is The Strange Library, a lavishly, quirkily and self-consciously illustrated combination of image and text a representation of where fiction can go in the digital age, or is it a gimmick to sell a story of less than thousand words at an overpriced £12.99 (about Rs 1,300) just before Christmas?

Translated into English only now, but not a recent book, The Strange Library was published in Japan back in 2008. It tells of a young boy whose mother is expecting him home for dinner, but who blunders into a library where he himself might become the librarian’s dinner. Considering the lack of length, revealing any more of the lot would give the entire game away.

Most Murakami tropes are in attendance in this fable or extended nightmare. There’s food, there’s a mysterious girl, there’s no cat but there’s a bird. And, most of all, there’s the consistent logic of a dream in the storyline. For anyone who’s unwilling to try a full-length novel by the Japanese rock star of contemporary literature, here’s a shortcut to his writing.

The real value of this volume, however, lies in the interplay of visuals and text, with the latter often flowing into the former. It is, in a word, beautiful, and the whimsical images enhance the unpredictability of what is, nevertheless, a tightly controlled narrative. Ted Goossen’s translation runs just as effortlessly as Murakami’s unencumbered and luminous storytelling.

But what to make of this strange tale? The identity of the writer forces attention to what might have been passed off as a smart story had someone else written it. The metaphor of eating brains crammed with knowledge is too delicious to ignore, as is the narrator’s Kafkaesque predicament of being imprisoned without any obvious reason.

Are books and knowledge meant to be a jail, then, breaking out of which can only mean deep personal loss? As usual, Murakami provokes a search of one’s own soul, forcing us to weigh the price we have to pay to get what we seek. This is a story which takes far less time to read than to ponder over.

Here, then, are the seven reasons to read The Strange Library.

7. How often do you get to read TWO new Murakamis in one year? Don’t forget that Colorless Tsukuru Tazaki and his Years of Pilgrimage were released earlier in 2014.

6. It’s a beautiful, beautiful, book. In fact, the UK and US editions have different designs, and both are worth buying and preserving.

5. There are no cats. Welcome relief.

4. It’s the quickest way to find out what Murakami writes about. Definitely better than reading Wikipedia pages.

3. It’s, as the cliché goes, unputdownable. You have to read till the end to find out what happened. Does the boy escape?

2. For passages such as this: ‘“I get it,” I said. “Our worlds are all jumbled together – your world, my world, the sheep man’s world. Sometimes they overlap and sometimes they don’t. That’s what you mean, right?”’

1. And the number one reason is: This book is about loneliness. And who isn’t lonely?

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Getting the best from collaborations

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Meena Ganesh shares a similar view when she says that entrepreneurs offer an outsider’s fresh perspective on the existing gaps in healthcare. They are therefore better equipped to offer disruptive technology solutions that put the customer right at the center. Her own venture, Portea Medical, was born out of a need in the hitherto unaddressed area of patient experience – quality home care.

There are enough examples of hospitals that have gained significantly by partnering with or investing in such ventures. For example, the Children’s Medical Centre in Dallas actively invests in tech startups to offer better care to its patients. One such startup produces sensors smaller than a grain of sand, that can be embedded in pills to alert caregivers if a medication has been taken or not. Another app delivers care givers at customers’ door step for check-ups. Providence St Joseph’s Health, that has medical centres across the U.S., has invested in a range of startups that address different patient needs – from patient feedback and wearable monitoring devices to remote video interpretation and surgical blood loss monitoring. UNC Hospital in North Carolina uses a change management platform developed by a startup in order to improve patient experience at its Emergency and Dermatology departments. The platform essentially comes with a friendly and non-intrusive way to gather patient feedback.

When intrapreneurship can lead to patient centric innovation

Hospitals can also encourage a culture of intrapreneurship within the organization. According to Meena Ganesh, this would mean building a ‘listening organization’ because as she says, listening and being open to new ideas leads to innovation. Santosh Desai, MD& CEO - Future Brands Ltd, who was also part of the panel discussion, feels that most innovations are a result of looking at “large cultural shifts, outside the frame of narrow business”. So hospitals will need to encourage enterprising professionals in the organization to observe behavior trends as part of the ideation process. Also, as Dr Ram Narain, Executive Director, Kokilaben Dhirubhai Ambani Hospital, points out, they will need to tell the employees who have the potential to drive innovative initiatives, “Do not fail, but if you fail, we still back you.” Innovative companies such as Google actively follow this practice, allowing employees to pick projects they are passionate about and work on them to deliver fresh solutions.

Realizing the need to encourage new ideas among employees to enhance patient experience, many healthcare enterprises are instituting innovative strategies. Henry Ford System, for example, began a system of rewarding great employee ideas. One internal contest was around clinical applications for wearable technology. The incentive was particularly attractive – a cash prize of $ 10,000 to the winners. Not surprisingly, the employees came up with some very innovative ideas that included: a system to record mobility of acute care patients through wearable trackers, health reminder system for elderly patients and mobile game interface with activity trackers to encourage children towards exercising. The employees admitted later that the exercise was so interesting that they would have participated in it even without a cash prize incentive.

Another example is Penn Medicine in Philadelphia which launched an ‘innovation tournament’ across the organization as part of its efforts to improve patient care. Participants worked with professors from Wharton Business School to prepare for the ideas challenge. More than 1,750 ideas were submitted by 1,400 participants, out of which 10 were selected. The focus was on getting ideas around the front end and some of the submitted ideas included:

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  • Space for emotional privacy: An exclusive and friendly space for individuals and families to mourn the loss of dear ones in private.
  • Online patient organizer: A web based app that helps first time patients prepare better for their appointment by providing check lists for documents, medicines, etc to be carried and giving information regarding the hospital navigation, the consulting doctor etc.
  • Help for non-English speakers: Iconography cards to help non-English speaking patients express themselves and seek help in case of emergencies or other situations.

As Arlen Meyers, MD, President and CEO of the Society of Physician Entrepreneurs, says in a report, although many good ideas come from the front line, physicians must also be encouraged to think innovatively about patient experience. An academic study also builds a strong case to encourage intrapreneurship among nurses. Given they comprise a large part of the front-line staff for healthcare delivery, nurses should also be given the freedom to create and design innovative systems for improving patient experience.

According to a Harvard Business Review article quoted in a university study, employees who have the potential to be intrapreneurs, show some marked characteristics. These include a sense of ownership, perseverance, emotional intelligence and the ability to look at the big picture along with the desire, and ideas, to improve it. But trust and support of the management is essential to bringing out and taking the ideas forward.

Creating an environment conducive to innovation is the first step to bringing about innovation-driven outcomes. These were just some of the insights on healthcare management gleaned from the Hospital Leadership Summit hosted by Abbott. In over 150 countries, Abbott, which is among the top 100 global innovator companies, is working with hospitals and healthcare professionals to improve the quality of health services.

To read more content on best practices for hospital leaders, visit Abbott’s Bringing Health to Life portal here.

This article was produced on behalf of Abbott by the Scroll.in marketing team and not by the Scroll.in editorial staff.