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Meet the Publishers

India’s publishers are determined to make you read more books in 2016

There’s plenty of change coming, predict three leading publishers, who are convinced they can rebuild – or grow from scratch – the reading habit in the country.

Here’s how the year in publishing is looking to Karthika VK, publisher and chief editor, HarperCollins India; Diya Kar Hazra, Publisher, Pan Macmillan India, and Chiki Sarkar, founder-publisher, Juggernaut. Excerpts from three conversations.

On whether there’s room for all kinds of books any more:

Karthika: It has been dispiriting, watching sales of literary fiction slide, which to my mind is that part of the list that takes genuine risks, finds new voices, publishes work that challenges existing notions about life and literature – in short, the kind of books that should be in the front of shelves, not tucked away at the back.

The good news is that narrative non-fiction has gone up rapidly in the reading stakes. And there is a new spirit of ambition and enterprise that has begun to inform this genre, with the result that some of the best and most incisive writing is located here.

Sarkar: I do think not enough people are reading and I am not sure I have a cohesive argument about why this is the case. But again (there are) key issues – subjects for books, outreach, lack of effective communication, lack of leisure culture in India, where most things are seen as instrumental. What’s interesting is that when a book is a hit it sells at numbers higher than ever.

Kar Hazra: Oh there’ll never be enough people reading – publishers will always feel that way – and I wish our literacy rate was better, but I think there are plenty of people reading in India. And our reading is far more varied now. There are also more people reading online content on their smartphones. So the challenge is to seduce a growing reading public to books, when readers are less confined to books than ever before. The best literary festivals are about writers and their work, and it’s about ideas. In a world where books are competing with a range of other platforms/distractions – social media, gaming – anything that encourages reading is reason to celebrate.

On the the challenges in 2016:

Sarkar: Our announcement of the company and our catalogue announcement were both big – we trended on both announcements, which gives me hope for publishing. It’s nice to see folks get excited about books and publishing.

Authors are loving this – especially celebrities and debut writers.

Telecom, payment wallets, online retail, and online news sites have all shown interest in engaging with us in very exciting ways.

A whole bunch of independent children’s publishers want us to be their platform partner and I think we could do fun stuff with other publishers in the long run.

What it’s shown me as a book publisher is that the digital can open up interesting conversations and partnerships I simply won’t be able to have just doing physical (publishing).

Kar Hazra: There are more publishing houses in India now than there was five years ago. The market is crowded, with conglomerates and independents, giants and start-ups. But this challenge is an enormous opportunity for a mid-sized publisher like us, because we can focus on our books and authors and really nurture our lists (Picador, Pan and Macmillan).

We’re a small, passionate team that works very closely together – it’s one of the most collegial teams I’ve worked with – which makes all the difference. There’s lots to be done but we intend to publish every book better than the last. We have plenty of room to grow, and we plan to do that by focusing strategically, on core areas, and on quality over quantity. New talent has always excited me, so we’re looking forward to adding to our existing list of prize-winning authors and established names with outstanding discoveries.

On good writing versus good marketing:

Karthika: It isn’t so much a matter of one or the other, or one versus the other. The combination of great product and great marketing is what one strives for. But the real sweet spot is word-of-mouth, which isn’t easy to manufacture, however much you may spend on the marketing campaign or however many influencers you may attract to your cause.

There is no doubt that writers are now part of the marketing process in a way they weren’t earlier. There are just too many books out there and too little space, and we need to go all out if we are to make people sit up and take notice of a new title. Also, publishers work with limited budgets and resources and for sustained promotions to succeed, we have to work closely with authors. So yes, I am afraid the reclusive writer is somewhat obsolete, and a very few exceptions exist to prove the rule!

On the importance of disrupting the Indian publishing industry:

Sarkar: I hate the word “disrupt”. It feels slightly arrogant. But here are the questions I am asking and that I want to answer in the next ten years of my life:

How can I get more people buying books in a country where the average sales are 3000 and where book retail isn’t thriving, and the distribution model is very faulty (six months’ repayment).

How can I learn more about who buys my books – a question more possible to answer now than it’s ever been for anyone.

Lastly, how can I become a far more author-centered publisher – easier and simpler contracts, quicker royalty payments, etc.

Kar Hazra: Publishing will always be about giving life to books and it will always be about people. That will never change. It is crucial, therefore, in this challenging climate and crowded environment, to reinvent oneself, find new ways of doing things.

Karthika: Eventually, what matters is not what you say about your books and how well you can talk them up, it’s about what readers perceive as discerning content that plugs into current needs and trends and has the potential to stand the test of time.

On what youre looking forward to publishing this year:

Karthika: A strong mix of fiction and non-fiction, literary and commercial, new and familiar, p-books and e-books. I’ll mention just a few titles that are going out to stores for a January release, the flag-off for what promises to be another exciting year: The Z Factor by Subhash Chandra, Alphabet Soup for Lovers by Anita Nair, Strangers to Ourselves by Shashi Deshpande, All Quiet in Vikaspuri by Sarnath Banerjee, Olive Witch by Abeer Hoque and Ghachar Ghochar by Vivek Shanbhag, translated by Srinath Perur.

Sarkar: Most of our releases in Juggernaut, of course! But I can’t wait for Aman Sethi, Hussain Haqqani, Twinkle Khanna and some of our crime. Abheek Barua and Praveen Swami’s stuff is just riveting.

Kar Hazra: It’s a Jeffrey Archer year for us with the next two in The Clifton Chronicles. We publish his Cometh the Hour, which is set partly in India, next month, with the Gateway of India on the cover. Squash star Maria Toorpakai’s memoir A Different Kind of Daughter is a sensational story; Don DeLillo’s Zero K in May, The Muse by Jessie Burton and The Wonder by Emma Donaghue.

The two I’m most excited about are Khalid Akhtar’s award-winning Love in Chakiwara, one of the greatest Urdu novels, translated for the first time by Bilal Tanweer. It’s an extraordinary satire set in 1950s’ Karachi, a modern classic. And Maha Khan Phillips’s thriller – an absolute page-turner set in Mohenjodaro and modern-day Karachi and London.

We welcome your comments at letters@scroll.in.
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As corporate India changes from strait-jacketed to stylish, here’s how you can stay on-trend

For men and women, tips to make your office style game strong.

Office wear in India tends to be conservative. For men, the staple blue or white shirt and dark trouser arranged in a monotonous assembly line has been a permanent feature of the wardrobe (a tactic shrewdly administered to ensure minimum time is spent shopping). For women, androgynous work wear has been ever reliable and just as dull.

But camouflage is of no use in the corporate jungle anymore. The Indian office is no longer a place for dull, unthinking conformity, it is a place that expects vibrancy in thought and action. With a younger workforce and a greater mix of multinationals and jobs, there is a greater acceptance of edgier trends. Men are stepping away from their blues and greys and women are reshaping their workwear to be more interesting and distinctly feminine. As corporate India is proving its mettle on the global stage and to itself, it’s also growing confident in expressing individuality and style in the formal work environment. From clothing to office décor and fashion accessories to work tools, the workplace is becoming a place to display merit as well as taste.

Work clothes have shed their monochrome and moved into the light of technicolor. Bright colours have steadily become popular as Pantone’s annual colours of the year show us. For the corporate warrior who wants to be stylish here is our pick of trends worth considering.


Statement jacket. A statement jacket is one that doesn’t merely stand out in a crowd, but blows it open for you. How do you recognize one? You’ll know it when you see it. Most statement jackets have a non-traditional color. They could also have subtle prints on them if you want to go funky.

Technicolor socks. Multicolored socks (or hipster socks as they are known in some quarters) peek out every once in a while and brighten things up in the workplace. From polka dots and caricatures to geometric patterns, you can choose a pair to suit your mood or your workplace. A great way of telling people you don’t take fashion rules seriously (except these ones).

Plaid: Well played is well, plaid. Great for your 9-to-5 and even performs well after. Plaids, in shirts and jackets, are perhaps the most versatile tool in the corporate warrior’s armory, and straddle the fine line between formal and casual effectively. They’re also age-resistant meaning a young buck in his twenties can rock them as much as your seasoned forty-plus campaigner. Plaid, though Scottish in origin, has an Indian connection too, in the Madras checks that became popular all over the world after the World War.

Inside collars and cuffs. If you like to keep it classy but still a little edgy, nothing does it like contrast or printed insides of your collar and cuffs. After the work day, when it’s proper to roll up your sleeves, it even adds a touch of evening character.

Coloured Shoes. Alternate your staid blacks and browns with variants like burgundy, light buttery browns and ashen blues. Play with moccasins, tassel loafers and lace-ups. Go beyond leather and try suede and maybe even canvas. But do remember to take a quick course in matching.


Floral prints. Flowers are back (though one could argue that they never went out) and now they’re storming the bastion of your office. Even the traditional Indian paisley is making its way into formal wear. With the prevalence of digital printing, with a little hunting, you’ll even find beautiful florals in watercolour style.

Scarves. The first rule of wearing scarves is to rid yourself of the notion that they are to be worn only in winter. A colourful scarf paired with a monochrome top works wonders. A dozen online videos will teach you to wear it in a dozen ways. Plus, it always comes in handy when the thermostat isn’t to your liking. Kiran Mazumdar Shaw wears scarves frequently, and is a great example of how you can use it strikingly.

Pants. Yes. Pants. Experiment with different styles and you’ll be surprised how they can really spruce up a boring look. Silhouette is everything when it comes to pants. Choose from high-waisted, wide legged, pleated to ankle length pants and what not! The best part is offices rarely prescribe silhouettes, so you can always get by with some style even if your workplace demands a uniform.

Houndstooth. The houndstooth pattern is at the sweet intersection between casual and formal and can be worn to make a splash in either occasion. Whether its jackets or a dress or a simple top, a houndstooth pattern is incredibly versatile.

Chic suits. A sharp suit is a must for a modern professional’s wardrobe. And please don’t even look in the direction of black. Pastel colours or even greys with patterns are great options for suits. Uncoordinated suits are also a great option depending on how edgy you want your office attire to be.


It isn’t enough to be well-dressed in the modern workplace. A good professional is known by his or her tools and how they carry it.

Designer laptop sleeves. Your high-precision instrument deserves a cover chosen with as much care. Black Neoprene is out. Pastel monochromes, geometric patterns and bold designs are very much in. Different materials like cotton, leather and even paper are a great option.

Natural fiber or leather bags (yes kill your black synthetic one now). Briefcases are ancient and black messenger bags are done. Go for a color variant or a subtle pattern. Pay attention to the different leather finishes. Adding a few nicely done metal trims can make all the difference. But convenience and ease are top priority. If you travel a lot, get a stylish strolley and thank yourself later.

Commute pack. The urban corporate needs to be productive at all times, or at the very least, needs to be accessible. A modern commute pack should include wireless headphones, a USB battery pack (power bank) and a wire/gadget organisation pack just so that you’re always prepared.

Machine. We’ve all showed off our latest smartphones. Your work machine is way more important. And like in smartphones, a good laptop is no longer only about performance. The specifications must be top-notch but it has also become an expression of your personality. It can up your style quotient and significantly impact your experience.

Source: Dell
Source: Dell

The Dell XPS 13 is one device that achieves excellence in both form and function. With a virtually borderless infinity display that maximises screen space, and measuring a super slim 9-15mm, the Dell XPS 13 is an unalloyed delight. A sixth generation Intel® Core™ processor and the latest Intel HD graphics gives cutting edge performance for 18 hours and 14 minutes per charge—the longest battery life in any 13-inch device. The Dell XPS 13 epitomises the ethos of the modern day corporate warrior—chic and smart. To make even more of a fashion statement, you now get a free TUMI laptop sleeve worth Rs. 9000 with your XPS notebook purchase (offer valid till 31st October). For more information about the Dell XPS 13, see here.


This article was produced by the Scroll marketing team on behalf of Dell and not by the Scroll editorial team.

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