Since the invention of Bitcoin in 2009 the global cryptocurrency market has grown from nothing to a value of around $2 trillion. From a price of $1 in 2011, Bitcoin rose to an all-time high of more than $63,000 in April 2021 and now hovers around the $42,000 mark.
Large fluctuations in cryptocurrency prices are common, which makes them a highly speculative investment. What kind of people are willing to take the risk, and what motivates them?
We conducted a survey to find out. In particular, we wanted to know about the relationship between the so-called “dark tetrad” personality traits and attitudes towards cryptocurrency.
Dark tetrad
In psychology, the “dark tetrad” refers to a group of four personality traits. These are Machiavellianism, narcissism and psychopathy (together known as the “dark triad”), plus sadism.
They are called “dark” because of their “evil” qualities: extreme selfishness and taking advantage of others without empathy. The dark tetrad are also often related to risk-taking behaviours.
Appeal of cryptocurrency
We identified two main areas of appeal. First, the high risks and high potential returns of crypto trading make it attractive to the kind of people who like gambling.
Second, cryptocurrencies are not issued or backed by governments like traditional or “fiat” currencies. This makes them attractive to people who distrust the government.
Crypto buyers’ personalities
We asked 566 people to complete online personality surveys as well as answer questions about their attitudes to crypto and whether or not they planned to invest in it. Of our participants, 26% reported they own crypto and 64% showed interest in crypto investing.
We measured their dark tetrad traits using standard psychological tests. We also measured traits that might connect the dark tetrad to judgements about crypto: fear of missing out (the feeling that others are experiencing better things than you are), positivity (the tendency to be positive or optimistic in life) and belief in conspiracy theories.
Reason to invest
A common reason to invest in crypto is the hope of earning high returns. Beyond the desire to build wealth, our research shows dark personality traits also drive crypto buying.
Machiavellianism is named after the Italian political philosophy of Niccolò Machiavelli. People who rate highly on this trait are good at deception and interpersonal manipulation.
Machiavellians take a calculated approach to achieving goals, and avoid impulsive decisions. They are less likely to engage in problem gambling.
Machiavellians also tend to believe strongly in government conspiracies. For example, they often believe politicians usually do not reveal their true motives and that government agencies closely monitor all citizens.
We found Machiavellians like crypto primarily because they distrust politicians and government agencies. Many crypto supporters believe governments are corrupt, and crypto avoids government corruption.
Overconfidence and positivity
Narcissism is a self-centred personality trait, characterised by feelings of privilege and predominance over others. Narcissists are overconfident and are more willing to do things like making risky investments in the stock market and gambling.
Narcissists tend to focus on the positive side of life. We found narcissists like crypto because of their great faith in the future, and because of their confidence their own lives will improve.
Impulsive psychopaths
Everyday sadism relates to a personality enjoying another’s suffering. Sadists often display aggression and cruel behaviours. For example, sadists troll others on the Internet for enjoyment.
At first glance, buying crypto is unlikely to harm others. However, we found sadists like crypto because they do not want to miss out on investment rewards either. To them, perhaps both the pleasure from seeing another’s pain and the fear of missing out are related to selfishness.
Unlike narcissists, we found both psychopaths and sadists lack positivity about their prospects, which cancels out their liking of crypto.
Psychological lens
Studying cryptocurrency through the psychological lens of the dark tetrad offers insight into why people want to buy crypto. We are not suggesting that everyone interested in crypto displays dark tetrad traits.
We studied only a subset of people interested in crypto who do have these traits. If you happen to be a Bitcoin or other crypto holder, you may or may not exhibit them.
If you want to know how you score for dark tetrad traits, you can do the Dark Triad Personality Test and Sadism Test online.
Di Wang is a Senior lecturer and Brett Martin is a Professor of Marketing at the Queensland University of Technology.
Jun Yao is a Senior Lecturer in Marketing at the Macquarie University.
This article first appeared on The Conversation.
