The magnetism of Prime Minister Narendra Modi has not spared audiences turning out for Prem Ratan Dhan Payo. A 5.30-minute video singing the praises of the prime minister and the Centre's achievements is playing during the interval of Sooraj Barjatya's latest movie at several multiplex chains across the country, including PVR Cinemas and Inox.
The video is the brainchild of Central Board of Film Certification chairperson Pahlaj Nihalani. It is an expanded version of his recent Mera Desh Hai Mahaan, Mera Desh Hai Jawan. Nihalani has dedicated the video to the prime minister rather than the nation that he has been elected to lead. Nihalani, who is also a movie producer and distributor, had previously made a campaign video for the Bharatiya Janata Party before the 2014 general election, called Har Har Modi.
Nihalani's latest paean to the man he calls his “action hero” is, like the prime minister itself, in election campaign mode. It appears to have been made to coincide with the Bihar election, since it prominently features popular Bhojpuri singer and actor Dinesh Lal Yadav "Nirahua" and other personalities from Bhojpuri cinema. The video, directed by Munesh Rawat, celebrates the achievements of Modi and name-checks the various schemes his government has introduced.
The song compares Modi to Mahatma Gandhi. Burly men representing India's multi-faith diversity pound their chests and declare their love for the prime minister, alongside a montage of Modi's various meetings with world leaders. In one meme-worthy moment, Modi, or a likeness of him (perhaps the hologram he used during his 2014 prime ministerial campaign) is shown meditating on the top of an icy mountain.
Nihalani did not respond to a text message request for information from Scroll.in about why the clip is being screened during shows of the movie, which stars Salman Khan and Sonam Kapoor.
Following a mountaineer as he reaches the summit of Mount Everest
Accounts from Vikas Dimri’s second attempt reveal the immense fortitude and strength needed to summit the Everest.
Vikas Dimri made a huge attempt last year to climb the Mount Everest. Fate had other plans. Thwarted by unfavourable weather at the last minute, he came so close and yet not close enough to say he was at the top. But that did not deter him. Vikas is back on the Everest trail now, and this time he’s sharing his experiences at every leg of the journey.
The Everest journey began from the Lukla airport, known for its dicey landing conditions. It reminded him of the failed expedition, but he still moved on to Namche Bazaar - the staging point for Everest expeditions - with a positive mind. Vikas let the wisdom of the mountains guide him as he battled doubt and memories of the previous expedition. In his words, the Everest taught him that, “To conquer our personal Everest, we need to drop all our unnecessary baggage, be it physical or mental or even emotional”.
Vikas used a ‘descent for ascent’ approach to acclimatise. In this approach, mountaineers gain altitude during the day, but descend to catch some sleep. Acclimatising to such high altitudes is crucial as the lack of adequate oxygen can cause dizziness, nausea, headache and even muscle death. As Vikas prepared to scale the riskiest part of the climb - the unstable and continuously melting Khumbhu ice fall - he pondered over his journey so far.
His brother’s diagnosis of a heart condition in his youth was a wakeup call for the rather sedentary Vikas, and that is when he started focusing on his health more. For the first time in his life, he began to appreciate the power of nutrition and experimented with different diets and supplements for their health benefits. His quest for better health also motivated him to take up hiking, marathon running, squash and, eventually, a summit of the Everest.
Back in the Himalayas, after a string of sleepless nights, Vikas and his team ascended to Camp 2 (6,500m) as planned, and then descended to Base Camp for the basic luxuries - hot shower, hot lunch and essential supplements. Back up at Camp 2, the weather played spoiler again as a jet stream - a fast-flowing, narrow air current - moved right over the mountain. Wisdom from the mountains helped Vikas maintain perspective as they were required to descend 15km to Pheriche Valley. He accepted that “strength lies not merely in chasing the big dream, but also in...accepting that things could go wrong.”
At Camp 4 (8,000m), famously known as the death zone, Vikas caught a clear glimpse of the summit – his dream standing rather tall in front of him.
It was the 18th of May 2018 and Vikas finally reached the top. The top of his Everest…the top of Mount Everest!
Watch the video below to see actual moments from Vikas’ climb.
Vikas credits his strength to dedication, exercise and a healthy diet. He credits dietary supplements for helping him sustain himself in the inhuman conditions on Mount Everest. On heights like these where the oxygen supply drops to 1/3rd the levels on the ground, the body requires 3 times the regular blood volume to pump the requisite amount of oxygen. He, thus, doesn’t embark on an expedition without double checking his supplements and uses Livogen as an aid to maintain adequate amounts of iron in his blood.
Livogen is proud to have supported Vikas Dimri on his ambitious quest and salutes his spirit. To read more about the benefits of iron, see here. To read Vikas Dimri’s account of his expedition, click here.
This article was produced by the Scroll marketing team on behalf of Livogen and not by the Scroll editorial team.