Last year one man crucified himself for six and a half minutes to show his devotion for Amma, a move that didn't exactly draw condemnation from the leader of the All India Dravida Munnetra Kazhagam. Now the photoshop poster artists have gone even further.
Just as Tamil Nadu's coasts are attempting to recover from the massive amount of water dumped on them from the skies over the last month, one local AIADMK leader has done what everyone in that party seems to do best. A photoshopped billboard combines Jayalalithaa's face with the famous poster of the film Baahubali, showing a hand holding a baby above a torrent of water.
Unbelievable levels of WTF. pic.twitter.com/sL6S24LSoy
— Rum (@KaapiRight) December 4, 2015
The poster says that, after the deluge that the people have had to endure, Amma has single-handedly managed to save them from disaster. In the corner, it says the billboard was put up by S Muthukarappan, an MLA from Nellai, also known as Thirunelveli, a southern district, far from the rain-battered ones in on the coast.
Now that isn't the only photoshopped image of politicians from the last couple of days. On Thursday, the Press Information Bureau put out a picture of Prime Minister Narendra Modi surveying the damage in Chennai with a far-too-obvious bit of photoshopping.
The All India Anna Dravida Munnetra Kazhagam, however, was not far behind.
Puratchi Thalaivi Amma Undertaking Aerial Survey of Rain Affected Chennai,Tiruvallur & Kancheepuram Districts. pic.twitter.com/GiBZAwSe0M
— AIADMK (@AIADMKOfficial) December 3, 2015
And news channels have taken the whole "ground-report-from-the-studio" tactic a little too far:
Move over @BDUTT; your coverage of J&K floods was nothing compared to THIS! (:-/) This year's #Emmy goes to her. pic.twitter.com/n7iCH6U10K — Akash Banerjee (@akashbanerjee) December 2, 2015
But this poster takes the cake because, unlike the Modi one, this would have cost money to edit and then even more to print and put up.
Considering the desperate need for donations to those who have been involved in volunteer relief operations for the hundreds of thousands who have been affected by the floods over the last couple of days, putting money into a billboard like this, particularly at a time when the government's ability to react to an extreme weather event has been questioned, seems not only misguided but obscene.
Amma of all tasteless self-promotions pic.twitter.com/R2UvBKCf50
— IndiaExplained (@IndiaExplained) December 4, 2015
Shameless! AIADMKmen who did this shud've spent that money on relief Utter disgrace As always Amma will support this https://t.co/I8OziUWdAQ
— Siddharth Mohan Nair (@SiddharthMNair) December 4, 2015
— Krishanu (@itzKrishanu) December 4, 2015
On the other side, the always reliable Subramanian Swamy, a leader of the Bharatiya Janata Party, also had his two cents to add on the response of political supporters to the crisis.
PTs beware ! Congis have received payment to tweet that it is my failure that Chennai is flooded with rain water and not Amma Drainage
— Subramanian Swamy (@Swamy39) December 2, 2015