social media

Thirteen Instagram handles booklovers must follow

Because they’re cool. Do you really need any other reasons?

If you’re still looking for book recommendations and the kind of book pictures and videos that make you want to hit the ‘Like’ button (so that, you know, your friends know you’re cool that way) on Facebook, you’re so last year.

The place to be is Instagram, and the hashtag to use is #Bookstagram. But since that will mean a problem of plenty, we picked a baker’s dozen of handles for you to follow.

Just literary

@theparisreview
Every now and then, one must pause and reflect upon some words of wisdom. But not just any words. Here you’ll find snippets of previously published poems and past interviews with iconic writers, along with illustrations and their most memorable covers. The literary magazine was founded in 1953 and is one of the most-widely read journals today.

@epicreads
If you’re into Young Adult fiction – reading it for a friend if not for yourself – this is the account you should be following. A bright community for YA book lovers pin-points the hottest teen books.

@fictionnotfriends
Talia is all of 16, lives in London, and has a penchant for books and travel. She blends her reads with some of the most stunning backdrops – the ocean, the rocks, the London Eye, and more! Her perspective on books is most swoon-worthy.

Book people (who doesn’t love them?)

@hotdudesreading
He’s got the looks and he’s got the books. So, stop everything and take note of the three most interesting words for, ahem, a female booklover – hot, dudes, reading. Follow for regular images of scenes of hot dudes reading straight from the streets and subways of New York City. Could it get better than this?

@subwaybookreview
What’s the most common way of passing time while traveling in a train? Yes, we know it’s Whatsapp. But this handle goes on to prove that the NYC subway has some of the most interesting readers in the world – native Americans and tourists included. They’re constantly reading – from Toni Morrison to Greek myths, and Agatha Christie to David Foster Wallace. Best of all, each picture comes with a short review of the book photographed. This is a lovely black-and-white account of strangers reading on the subway. Wouldn’t it be great if someone archived the book-people here in India too – on the Delhi metro or in Mumbai locals?

Food and design (books too)

@bookbaristas
NYC-based college grad Natasha describes herself as “Just a book person recommending you hot drinks and hotter reads”. She’s got the combination of books and brews right, and the stylish pictures work impeccably in her favour (she’s got over 94k followers). You won’t get many book recommendations here, but you’re sure to get ideas on how to style your reads with a brew! Also, she owns super cool socks.

@coffeeandbookss
Is there a better pairing than coffee and books? Echoing our thoughts here is Tanbir Minhas, who records her book-coffee moments in beautiful rustic cafés and indie bookstores in the San Francisco Bay Area. And her recommends are worth watching out for. There’s an eclectic mix in there – from Jhumpa Lahiri to Haruki Murakami, Henry Miller to Voltaire, and Ray Bradbury to Gillian Flynn. (Don’t miss the extra ‘s’ in the handle.)

@imjustahuman
Anna is a Ukrainian student who’s in love with books, just like the rest of us, but what sets her apart are the creative pairings she does with her favourite reads. Be it flowers, fruits, coffee, cake, candles or lights, Anna’s got everything going great.

Pets. Yes, pets.

@ernest_hedgingway
“Ernest is a persnickety hedgehog with a love of books, antiques, and sleeping. These are his adventures.” Nikki, who lives in Tulsa, Oklahoma is a reader, writer, photographer, cook, creator, dreamer, believer (phew)… according to the bio on her blog. She owns a pet hedgehog whom she’s lovingly christened after you-know-who. Tiny Ernest spends his days with Nikki discovering the joy of reading. At times he’s found solving a crossword puzzle, other times he’s seen resting upon a pile of books. Oh, he has his own book too!

@catbookbclub
Cats and books. That should break the internet. Sleepy cats, inquisitive cats, bored cats, curious cats – each one sprawled and perched over one or more books.

@dogbookclub
There are dogs. There are books. What’s not to love? This handle captures all those moments when the furry canines interrupt your time with books. The captions are the funniest and in all caps because hey, “BOOKS ARE EXCITING”, right?

Bookstores

@strandbookstore
New York City’s landmark bookstore has been around since 1927. The 86-year-old bookstore holds 18 miles of books and has three floors of used and rare books on Broadway and 12th. Here you’ll find pictures of author events held inside the store (readings and signings), along with shelfies and giveaways. Every now and then, the staff post their book recommendations too.

@chroniclebooks
Chronicle Books, the San Francisco-based independent publisher, is an Instagram pro. The company publishes books on food, architecture, interior design, and home & garden, and children’s books. And they never get their frames wrong.

We welcome your comments at letters@scroll.in.
Sponsored Content BY 

What hospitals can do to drive entrepreneurship and enhance patient experience

Hospitals can perform better by partnering with entrepreneurs and encouraging a culture of intrapreneurship focused on customer centricity.

At the Emory University Hospital in Atlanta, visitors don’t have to worry about navigating their way across the complex hospital premises. All they need to do is download wayfinding tools from the installed digital signage onto their smartphone and get step by step directions. Other hospitals have digital signage in surgical waiting rooms that share surgery updates with the anxious families waiting outside, or offer general information to visitors in waiting rooms. Many others use digital registration tools to reduce check-in time or have Smart TVs in patient rooms that serve educational and anxiety alleviating content.

Most of these tech enabled solutions have emerged as hospitals look for better ways to enhance patient experience – one of the top criteria in evaluating hospital performance. Patient experience accounts for 25% of a hospital’s Value-Based Purchasing (VBP) score as per the US government’s Centres for Medicare and Mediaid Services (CMS) programme. As a Mckinsey report says, hospitals need to break down a patient’s journey into various aspects, clinical and non-clinical, and seek ways of improving every touch point in the journey. As hospitals also need to focus on delivering quality healthcare, they are increasingly collaborating with entrepreneurs who offer such patient centric solutions or encouraging innovative intrapreneurship within the organization.

At the Hospital Leadership Summit hosted by Abbott, some of the speakers from diverse industry backgrounds brought up the role of entrepreneurship in order to deliver on patient experience.

Getting the best from collaborations

Speakers such as Dr Naresh Trehan, Chairman and Managing Director - Medanta Hospitals, and Meena Ganesh, CEO and MD - Portea Medical, who spoke at the panel discussion on “Are we fit for the world of new consumers?”, highlighted the importance of collaborating with entrepreneurs to fill the gaps in the patient experience eco system. As Dr Trehan says, “As healthcare service providers we are too steeped in our own work. So even though we may realize there are gaps in customer experience delivery, we don’t want to get distracted from our core job, which is healthcare delivery. We would rather leave the job of filling those gaps to an outsider who can do it well.”

Meena Ganesh shares a similar view when she says that entrepreneurs offer an outsider’s fresh perspective on the existing gaps in healthcare. They are therefore better equipped to offer disruptive technology solutions that put the customer right at the center. Her own venture, Portea Medical, was born out of a need in the hitherto unaddressed area of patient experience – quality home care.

There are enough examples of hospitals that have gained significantly by partnering with or investing in such ventures. For example, the Children’s Medical Centre in Dallas actively invests in tech startups to offer better care to its patients. One such startup produces sensors smaller than a grain of sand, that can be embedded in pills to alert caregivers if a medication has been taken or not. Another app delivers care givers at customers’ door step for check-ups. Providence St Joseph’s Health, that has medical centres across the U.S., has invested in a range of startups that address different patient needs – from patient feedback and wearable monitoring devices to remote video interpretation and surgical blood loss monitoring. UNC Hospital in North Carolina uses a change management platform developed by a startup in order to improve patient experience at its Emergency and Dermatology departments. The platform essentially comes with a friendly and non-intrusive way to gather patient feedback.

When intrapreneurship can lead to patient centric innovation

Hospitals can also encourage a culture of intrapreneurship within the organization. According to Meena Ganesh, this would mean building a ‘listening organization’ because as she says, listening and being open to new ideas leads to innovation. Santosh Desai, MD& CEO - Future Brands Ltd, who was also part of the panel discussion, feels that most innovations are a result of looking at “large cultural shifts, outside the frame of narrow business”. So hospitals will need to encourage enterprising professionals in the organization to observe behavior trends as part of the ideation process. Also, as Dr Ram Narain, Executive Director, Kokilaben Dhirubhai Ambani Hospital, points out, they will need to tell the employees who have the potential to drive innovative initiatives, “Do not fail, but if you fail, we still back you.” Innovative companies such as Google actively follow this practice, allowing employees to pick projects they are passionate about and work on them to deliver fresh solutions.

Realizing the need to encourage new ideas among employees to enhance patient experience, many healthcare enterprises are instituting innovative strategies. Henry Ford System, for example, began a system of rewarding great employee ideas. One internal contest was around clinical applications for wearable technology. The incentive was particularly attractive – a cash prize of $ 10,000 to the winners. Not surprisingly, the employees came up with some very innovative ideas that included: a system to record mobility of acute care patients through wearable trackers, health reminder system for elderly patients and mobile game interface with activity trackers to encourage children towards exercising. The employees admitted later that the exercise was so interesting that they would have participated in it even without a cash prize incentive.

Another example is Penn Medicine in Philadelphia which launched an ‘innovation tournament’ across the organization as part of its efforts to improve patient care. Participants worked with professors from Wharton Business School to prepare for the ideas challenge. More than 1,750 ideas were submitted by 1,400 participants, out of which 10 were selected. The focus was on getting ideas around the front end and some of the submitted ideas included:

  • Check-out management: Exclusive waiting rooms with TV, Internet and other facilities for patients waiting to be discharged so as to reduce space congestion and make their waiting time more comfortable.
  • Space for emotional privacy: An exclusive and friendly space for individuals and families to mourn the loss of dear ones in private.
  • Online patient organizer: A web based app that helps first time patients prepare better for their appointment by providing check lists for documents, medicines, etc to be carried and giving information regarding the hospital navigation, the consulting doctor etc.
  • Help for non-English speakers: Iconography cards to help non-English speaking patients express themselves and seek help in case of emergencies or other situations.

As Arlen Meyers, MD, President and CEO of the Society of Physician Entrepreneurs, says in a report, although many good ideas come from the front line, physicians must also be encouraged to think innovatively about patient experience. An academic study also builds a strong case to encourage intrapreneurship among nurses. Given they comprise a large part of the front-line staff for healthcare delivery, nurses should also be given the freedom to create and design innovative systems for improving patient experience.

According to a Harvard Business Review article quoted in a university study, employees who have the potential to be intrapreneurs, show some marked characteristics. These include a sense of ownership, perseverance, emotional intelligence and the ability to look at the big picture along with the desire, and ideas, to improve it. But trust and support of the management is essential to bringing out and taking the ideas forward.

Creating an environment conducive to innovation is the first step to bringing about innovation-driven outcomes. These were just some of the insights on healthcare management gleaned from the Hospital Leadership Summit hosted by Abbott. In over 150 countries, Abbott, which is among the top 100 global innovator companies, is working with hospitals and healthcare professionals to improve the quality of health services.

To read more content on best practices for hospital leaders, visit Abbott’s Bringing Health to Life portal here.

This article was produced on behalf of Abbott by the Scroll.in marketing team and not by the Scroll.in editorial staff.