startup india

A virtual start-up incubator in the US is helping India’s engineers and budding entrepreneurs

The majority of Collaborizm’s registered users are Indian.

Going virtual is the new way forward for startup incubators around the world. But months before Silicon Valley’s famous Y Combinator took its expertise online, establishing a Startup School, a small collaboration and networking platform was making a name for itself among techies in India.

Though the country is home to over 140 offline startup accelerators and incubators, these haven’t always been able to cater to those who live outside of big cities. And virtual incubators, such as StartupWave and ReRise, have so far primarily focused on entrepreneurs who have established startups. As a result, many engineers still struggle to find mentors and are often unable to put their talent and ideas to full use.

Collaborizm, headquartered in New York, hopes to plug this hole.

Since its launch in July 2016, Collaborizm has been offering budding Indian entrepreneurs, engineers, and even coding enthusiasts a platform to share their knowledge and build on their expertise. Today, it has 119,000 registered users from over 40 countries, 85% of them Indian. Through the platform, these users can find mentors, learn from their peers, and build new startups.

Untapped engineers

For Collaborizm founder Steven Reubenstone, the idea to create a virtual networking and learning environment for techies came about when he was still an engineering student at the University of Miami between 2009 and 2013. At the time, Reubenstone struggled to find like-minded techies to collaborate with. A little research showed that this was a big problem in India, too. So, he launched a portal to help engineers, irrespective of their locations, to come together.

“We were building a platform initially for engineers/tinkerers. We focused (on) where the biggest audience/most desperate pain-points (were),” he told Quartz in an email.

Within a month of Collaborizm’s launch, around 12,000 people had signed up; in six months, nearly 50,000. Today, over 101,000 engineers from all over India, some as young as 13 years old, use the platform. Around 8% of the user base is from tier-2 and tier-3 cities, the rest from big cities. After the launch, Reubenstone reached out to his prospective users through Facebook, which he says has been his main channel for growth. He now believes the platform can eventually reach more rural entrepreneurs.

Over the last year, collaborators have created projects such as KandyBot, a multipurpose robot that can be controlled using an Andriod app, and BucketList, a to-do list app to help people achieve things on their bucket lists. For Reubenstone, these collaborations are a sign of success. So far, he says, around 105 teams are “striving towards their early stage prototypes.”

Now, Collaborizm is expanding its reach, teaming up with the Indian government.

Startup India

In June, Collaborizm partnered with the government on its Startup India initiative to find and groom Indian entrepreneurs. It works with Startup India Hub, an online networking platform, to zero-in on promising local firms. Based on a set of critera, it selects Indian-led projects from the Collaborizm platform and introduces them to the government-backed portal through which they can receive support.

Three weeks into the partnership, Startup India Hub and Collaborizm identified the first worthy entrepreneur: Narendran Asokan, a 23-year-old engineering graduate from Chennai. Asokan’s firm, Sciencotonic, makes animated videos of science experiments to teach school students basic concepts.

But while Asokan says he did benefit from Collaborizm, industry experts believe online incubators aren’t necessarily a perfect solution.

The fine print

While such platforms provide opportunities, there are security concerns that users need to take into account.

“They key thing is that they are highly dependent on the people behind the programme,” Pankaj Jain, an advisor to startups and funds, and a former member of accelerator 500 Startups, told Quartz in an email. If the people behind the virtual model are highly reputable, have strong offline networks that virtual students can tap into, and are very clear about their goals and objectives, then it can lead to great opportunities opening up for people, Jain said. “However, if the people…are suspect, unknown, aren’t clear about their intentions (not just value-add), then I would be very wary, especially if they’re planning to charge or intellectual property is shared on their platform,” he added.

Collaborizm tries to combat this by giving top users administrative privileges so that they can moderate the platform, weeding out fake users and those who flout the rules.

The other concern is the fineprint. Jain points out that few read the “terms of service” agreement when they sign up for any app or website service. It is possible that these terms state that everything shared on the platform effectively becomes the property of the site and not the actual creator.

“In countries with weak IP [intellectual property] protection laws, this could be a major problem, depending on how the virtual incubator allows info to be shared, accessed etc,” he explained.

Reubenstone, however, believes ideas discussed on Collaborizm aren’t IP. They are what people explore before IP is built. “Most of our focus is on early stage tasks that do not require you to expose all of your IP or idea,” he says. In cases where sensitive topics are discussed, the platform has tools that enable the information to flow through hidden channels,” he added.

But perhaps the biggest issue is that some forms of learning are just more effective in person.

“Entrepreneurship has less to do with the knowledge – you can find most information online, but giving the right advice to the right team at a time when they are in the mindset to absorb it is where mentorship finds its place,” said Vijay Anand, founding partner of accelerator The Startup Centre. “Virtual incubation makes it harder to read the situation of an entrepreneur to be effective on that front.”

This article first appeared on Quartz.

We welcome your comments at
Sponsored Content BY 

“My body instantly craves chai and samosa”

German expats talk about adapting to India, and the surprising similarities between the two cultures.

The cultural similarities between Germany and India are well known, especially with regards to the language. Linguists believe that Sanskrit and German share the same Indo-Germanic heritage of languages. A quick comparison indeed holds up theory - ratha in Sanskrit (chariot) is rad in German, aksha (axle) in Sanskrit is achse in German and so on. Germans have long held a fascination for Indology and Sanskrit. While Max Müller is still admired for his translation of ancient Indian scriptures, other German intellectuals such as Goethe, Herder and Schlegel were deeply influenced by Kalidasa. His poetry is said to have informed Goethe’s plays, and inspired Schlegel to eventually introduce formal Indology in Germany. Beyond the arts and academia, Indian influences even found their way into German fast food! Indians would recognise the famous German curry powder as a modification of the Indian masala mix. It’s most popular application is the currywurst - fried sausage covered in curried ketchup.

It is no wonder then that German travellers in India find a quite a lot in common between the two cultures, even today. Some, especially those who’ve settled here, even confess to Indian culture growing on them with time. Isabelle, like most travellers, first came to India to explore the country’s rich heritage. She returned the following year as an exchange student, and a couple of years later found herself working for an Indian consultancy firm. When asked what prompted her to stay on, Isabelle said, “I love the market dynamics here, working here is so much fun. Anywhere else would seem boring compared to India.” Having cofounded a company, she eventually realised her entrepreneurial dream here and now resides in Goa with her husband.

Isabelle says there are several aspects of life in India that remind her of home. “How we interact with our everyday life is similar in both Germany and India. Separate house slippers to wear at home, the celebration of food and festivals, the importance of friendship…” She feels Germany and India share the same spirit especially in terms of festivities. “We love food and we love celebrating food. There is an entire countdown to Christmas. Every day there is some dinner or get-together,” much like how Indians excitedly countdown to Navratri or Diwali. Franziska, who was born in India to German parents, adds that both the countries exhibit the same kind of passion for their favourite sport. “In India, they support cricket like anything while in Germany it would be football.”

Having lived in India for almost a decade, Isabelle has also noticed some broad similarities in the way children are brought up in the two countries. “We have a saying in South Germany ‘Schaffe Schaffe Hausle baue’ that loosely translates to ‘work, work, work and build a house’. I found that parents here have a similar outlook…to teach their children to work hard. They feel that they’ve fulfilled their duty only once the children have moved out or gotten married. Also, my mother never let me leave the house without a big breakfast. It’s the same here.” The importance given to the care of the family is one similarity that came up again and again in conversations with all German expats.

While most people wouldn’t draw parallels between German and Indian discipline (or lack thereof), Germans married to Indians have found a way to bridge the gap. Take for example, Ilka, who thinks that the famed differences of discipline between the two cultures actually works to her marital advantage. She sees the difference as Germans being highly planning-oriented; while Indians are more flexible in their approach. Ilka and her husband balance each other out in several ways. She says, like most Germans, she too tends to get stressed when her plans don’t work out, but her husband calms her down.

Consequently, Ilka feels India is “so full of life. The social life here is more happening; people smile at you, bond over food and are much more relaxed.” Isabelle, too, can attest to Indians’ friendliness. When asked about an Indian characteristic that makes her feel most at home, she quickly answers “humour.” “Whether it’s a taxi driver or someone I’m meeting professionally, I’ve learnt that it’s easy to lighten the mood here by just cracking a few jokes. Indians love to laugh,” she adds.

Indeed, these Germans-who-never-left as just diehard Indophiles are more Indian than you’d guess at first, having even developed some classic Indian skills with time. Ilka assures us that her husband can’t bargain as well as she does, and that she can even drape a saree on her own.

Isabelle, meanwhile, feels some amount of Indianness has seeped into her because “whenever its raining, my body instantly craves chai and samosa”.

Like the long-settled German expats in India, the German airline, Lufthansa, too has incorporated some quintessential aspects of Indian culture in its service. Recognising the centuries-old cultural affinity between the two countries, Lufthansa now provides a rich experience of Indian hospitality to all flyers on board its flights to and from India. You can expect a greeting of Namaste by an all-Indian crew, Indian food, and popular Indian in-flight entertainment options. And as the video shows, India’s culture and hospitality have been internalized by Lufthansa to the extent that they are More Indian Than You Think. To experience Lufthansa’s hospitality on your next trip abroad, click here.


This article was produced by the Scroll marketing team on behalf of Lufthansa as part of their More Indian Than You Think initiative and not by the Scroll editorial team.