- The real problem with the Union Budgets is not taxes, but poor returns on government investments, writes TN Ninan in the Business Standard. The Modi government needs to launch a privatisation programme to fix this.
- With 20 cross-border firing deaths in 2018 already, Arun Sharma, writing in the Indian Express, travels along the Jammu and Kashmir International Border and the Line of Control to tell of life in this zone of conflict.
- From food stalls that pop up late at night to a breakfast of champions, the best food in Indore is to be had on the streets, writes Shirin Mehrotra in the Mint.
- In the Hindu Business Line, Janice Pariat writes about reclaiming her mother tongue, Khasi.
- Writing for Bloomberg, Michael Lewis goes to Washington in search of United States President Donald Trump and winds up watching the State of the Union speech with Steve Bannon.
- The Vatican seems desperate to beat Protestantism in the race for Chinese souls. But can it convince the population that it’s not a “cult”? Caroline Kitchener exploresthe question in the Atlantic.
- In Vulture, American music legend Quincy Jones speaks to David Marchese about Michael Jackson, his relationship with the Trumps, and the problem with modern pop.
- Born in 1842, here’s what American psychologist William Jones got right about consciousness 150 years ago, writes Micheal Gazzaniga in Nautilus.
- Surveillance Valley: Why are internet companies like Google in bed with cops and spies, asks Yasha Levine in the Baffler.
- In Cabinet, Christopher Turner writes about the time when Hollywood dabbled with using the sensation of smell in its movies.
- At the 2018 Winter Olympic Games, in Pyeongchang, as at every modern Olympics since 1896, the science of timekeeping will play a central role, writes Alan Burdick in the New Yorker.
It was sought after by many artists. It was searched for in the skies and deep oceans. It was the colour blue. Found rarely as a pigment in nature, it was once more precious than gold. It was only after the discovery of a semi-precious rock, lapis lazuli, that Egyptians could extract this rare pigment.
For centuries, lapis lazuli was the only source of Ultramarine, a colour whose name translated to ‘beyond the sea’. The challenges associated with importing the stone made it exclusive to the Egyptian kingdom. The colour became commonly available only after the invention of a synthetic alternative known as ‘French Ultramarine’.
It’s no surprise that this rare colour that inspired artists in the 1900s, is still regarded as the as the colour of innovation in the 21st century. The story of discovery and creation of blue symbolizes attaining the unattainable.
It took scientists decades of trying to create the elusive ‘Blue Rose’. And the fascination with blue didn’t end there. When Sir John Herschel, the famous scientist and astronomer, tried to create copies of his notes; he discovered ‘Cyanotype’ or ‘Blueprints’, an invention that revolutionized architecture. The story of how a rugged, indigo fabric called ‘Denim’ became the choice for workmen in newly formed America and then a fashion sensation, is known to all. In each of these instances of breakthrough and innovation, the colour blue has had a significant influence.
In 2009, the University of British Columbia, conducted tests with 600 participants to see how cognitive performance varies when people see red or blue. While the red groups did better on recall and attention to detail, blue groups did better on tests requiring invention and imagination. The study proved that the colour blue boosts our ability to think creatively; reaffirming the notion that blue is the colour of innovation.
When we talk about innovation and exclusivity, the brand that takes us by surprise is NEXA. Since its inception, the brand has left no stone unturned to create excusive experiences for its audience. In the search for a colour that represents its spirit of innovation and communicates its determination to constantly evolve, NEXA created its own signature blue: NEXA Blue. The creation of a signature color was an endeavor to bring something exclusive and innovative to NEXA customers. This is the story of the creation, inspiration and passion behind NEXA:
To know more about NEXA, see here.
This article was produced by the Scroll marketing team on behalf of NEXA and not by the Scroll editorial team.