Over the past week, there has been international outrage over revelations that British firm Cambridge Analytica, without authorisation, harvested personal data of 50 million Facebook users through a seemingly harmless personality quiz. This information was then allegedly used to tailor messages to voters to influence the 2016 US presidential elections, won by Donald Trump. The firm has also reportedly been involved in election campaigns across the world.
Much of the heat from the scandal has been directed at Facebook, which saw its shares plummet after the New York Times and the Observer broke the story. The social networking platform has been slammed for its weak privacy structures that allowed such data to be obtained and misused.
The row also has an India connection: the firm’s website claims that it worked on the Bihar elections in 2010 and helped its “client achieve a landslide victory”. That election was won by the Janata Dal (United) and Bharatiya Janata Party combine. Though Cambridge Analytica had not been founded at that point, its parent company, Strategic Communications Limited, was reportedly involed in the election campaign through an Indian affiliate, Ovleno Business Intelligence. The Indian company is run by Amrish Tyagi, the son of JD(U) MP KC Tyagi. The JD(U) has denied any collusion with Cambridge Analytica.
The BJP and the Congress have also since traded barbs, accusing each other of enlisting the British firm’s services.
In the midst of the mud-slinging and fear over the creation of a quasi surveillance state courtesy Facebook, Indian cartoonists found fodder for humour and satire. The row resonated doubly among Indian satirists as it coincides with concerns over the government’s Aadhaar biometric identity project, which has been criticised over repeated data leaks and privacy infringement.
#MirrorComic | Cornered by Hemant Morparia pic.twitter.com/9rDDT9HTAZ
— Pune Mirror (@ThePuneMirror) March 23, 2018
Facebook data is safe, assures Mark Zuckerberg! @sifydotcom cartoon #Facebook #Zuckerberg pic.twitter.com/jdnpCXAFBz
— Satish Acharya (@satishacharya) March 22, 2018
#RavishankarPrasad warns #MarkZuckerberg.
— MANJUL (@MANJULtoons) March 22, 2018
My #cartoon for @firstpost#CambridgeAnalytics #Aadhaar #SupremeCourt
Details: https://t.co/Gpc4E8YwwD pic.twitter.com/dqk6LNW2Rs
Excellent @keshav61 cartoon in @the_hindu that captures the deep hole @Facebook users have fallen into, at the hands of venal political parties, their monster social media managers, and their “IT Cell”. #CambridgeAnalytica pic.twitter.com/N6vXPLUkeT
— churumuri (@churumuri) March 23, 2018
#FacebookDataBreach #CambridgeAnalytica (#Cartoon from #TOI #News #App) The #Truth which we all #know Anything in #Electronic #Format can be #Breached #Manipulated #Misused pic.twitter.com/gwZQND82Rl
— Rajiv Kujur (@rajivkujur82) March 22, 2018
Awesome cartoon that explains everything #PNBScam #PNBFraudCase #BankScam #CambridgeAnalytica
— Ramesh (@ramesh0039677) March 23, 2018
😂😂😂 pic.twitter.com/M9DvR1GFbd
On event of #WorldWaterDay #BjpGovt does it's best to fix the #FacebookDataBreach #RaviShankarPrasad #CambridgeAnalytica #Aadhaar #cartoon pic.twitter.com/hGmAc0zdAh
— Shaunak Samvatsar (@SSamvatsar) March 22, 2018
Cartoonists across the world have also weighed in on the Facebook-Cambridge Analytica row, with much of the criticism directed at the social networking giant.
Cartoon for @chronicleherald #Trump #Facebook #privacy #cambridgeanalytica #AlexanderNix pic.twitter.com/rWFTi5fnnw
— Michael de Adder (@deAdder) March 20, 2018
As Peter Brookes' cartoon perfectly illustrates, the #Facebook bubble has burst. #bbcqt #CambridgeAnalytica pic.twitter.com/JcmHQdufpu
— Phil Waddicor (@PWCFreelance) March 22, 2018
Daily cartoon on Cambridge Analytica by Cagle Cartoons: “Nothing to see here folks, move along....” https://t.co/hgHasfxpen 🔓 pic.twitter.com/eyYRhmFytd
— Journal Record (@JournalRecord) March 22, 2018
My cartoon - life after Facebook #CambridgeAnalytica #Channel4News pic.twitter.com/5hqSYITAK8
— Martin Shovel (@MartinShovel) March 21, 2018
Strib Sack cartoon #Facebook #CambridgeAnalytica via Facebook https://t.co/HniR6xebBf pic.twitter.com/vL74D0qHpJ
— Greg Kjos (@Kjosy) March 20, 2018
Some of the blame is to be shared by social media users too, as this cartoon points out, for continuing to tell all on the Internet despite repeated revelations of privacy breaches.
#MarkZuckerberg refuses to take real responsibility for the #FacebookDataBreach with #CambridgeAnalytica; that's why I never use #apps on #Facebook; @Nitrozac's cartoon is most apt with regard to those who use apps on FB... #CambridgeAnalytica #Facebookgate #FacebookIsBigBrother pic.twitter.com/3nwlehJXhq
— Pauline Park (@paulinepark) March 21, 2018