Social Media Buzz

Modi’s #FitnessChallenge gets suggestions from Twitter: ‘A video of you running away from promises’

There was both anger and humour on social media after the prime minister accepted Virat Kohli’s challenge on Wednesday.

Narendra Modi has a new challenge on his hands – a fitness challenge. On Thursday, the prime minister accepted a dare from India cricket captain Virat Kohli, who in turn was nominated by Minister for Youth Affairs and Sports, Rajyavardhan Singh Rathore. The sports minister initiated a social media campaign to encourage Indians to exercise more by tagging celebrities in tweets and nominating them for participate in fitness challenges. Since then, Twitter has been flooded with videos of actors and politicians doing planks, push ups and other (often awkward) physical tasks to prove they are up to the mission.

Modi is yet to post a video of his own, but tweeted that he would do so soon.

The prime minister’s prompt response to Kohli’s tweet at a time when he presumably has more pressing tasks on his hands – including the furore over the police crackdown on protests against Vedanta’s Sterlite Copper plant in Thoothukodi that has resulted in 13 deaths and skyrocketing fuel prices – prompted much criticism on Twitter. Modi’s silence on these issues prompted Opposition leaders and social media to offer some challenges of their own to the prime minister.

However, others managed to find the logic in the prime minister’s actions and pointed out that the fitness challenge was, in fact, a solution to pressing concerns. There were also suggestions and speculation about what Modi’s choice of excercise would be.

Support our journalism by subscribing to Scroll+ here. We welcome your comments at letters@scroll.in.
Sponsored Content BY 

The cost of setting up an employee-friendly office in Mumbai

And a new age, cost-effective solution to common grievances.

A lot has been theorised about employee engagement and what motivates employees the most. Perks, bonuses and increased vacation time are the most common employee benefits extended to valuable employees. But experts say employees’ wellbeing is also intimately tied with the environment they spend the bulk of the day in. Indeed, the office environment has been found to affect employee productivity and ultimately retention.

According to Gensler’s Workplace Index, workplace design should allow employees to focus, collaborate, learn and socialise for maximum productivity, engagement and overall wellbeing. Most offices lag on the above counts, with complaints of rows of cluttered desks, cramped work tables and chilled cubicles still being way too common.

But well-meaning employers wanting to create a truly employee-centric office environment meet resistance at several stages. Renting an office space, for example, is an obstacle in itself, especially with exorbitant rental rates prevalent in most business districts. The office space then needs to be populated with, ideally, ergonomic furniture and fixtures. Even addressing common employee grievances is harder than one would imagine. It warrants a steady supply of office and pantry supplies, plus optimal Internet connection and functioning projection and sound systems. A well-thought-out workspace suddenly begins to sound quite cost prohibitive. So, how can an employer balance employee wellbeing with the monthly office budget?

Co-working spaces have emerged as a viable alternative to traditional workspaces. In addition to solving a lot of the common problems associated with them, the co-working format also takes care of the social and networking needs of businesses and their employees.

WeWork is a global network of workspaces, with 10 office spaces in India and many more opening this year. The co-working giant has taken great care to design all its premises ergonomically for maximum comfort. Its architects, engineers and artists have custom-designed every office space while prioritising natural light, comfort, productivity, and inspiration. Its members have access to super-fast Internet, multifunction printers, on-site community teams and free refreshments throughout the day. In addition, every WeWork office space has a dedicated community manager who is responsible for fostering a sense of community. WeWork’s customised offerings for enterprises also work out to be a more cost-effective solution than conventional lease setting, with the added perks of WeWork’s brand of service.

The video below presents the cost breakdown of maintaining an office space for 10 employees in Vikhroli, Mumbai and compares it with a WeWork membership.

Play

To know more about WeWork and its office spaces in India, click here.

This article was produced by Scroll marketing team on behalf of WeWork and not by the Scroll editorial team.