Stories written by

Rama Bijapurkar

Why is India’s consumer market (undeservedly) called underdeveloped? A new book refutes the idea

An excerpt from ‘Lilliput Land: How Small is Driving India’s Mega Consumption Story’, by Rama Bijapurkar.

Rama Bijapurkar
· Mar 19, 2024 · 08:30 am
Management books: A marketing strategist’s technique for building businesses around customer needs

An excerpt from ‘Customer in the Boardroom: Crafting Customer-Based Business Strategy,’ by Rama Bijapurkar.

Rama Bijapurkar
· Feb 17, 2023 · 11:30 am