Stories written by
Rama Bijapurkar
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Why is India’s consumer market (undeservedly) called underdeveloped? A new book refutes the idea
An excerpt from ‘Lilliput Land: How Small is Driving India’s Mega Consumption Story’, by Rama Bijapurkar.
Rama Bijapurkar
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Management books: A marketing strategist’s technique for building businesses around customer needs
An excerpt from ‘Customer in the Boardroom: Crafting Customer-Based Business Strategy,’ by Rama Bijapurkar.
Rama Bijapurkar