Despite the magnitude of its marketplace, regional and cultural diversity, and varying topographies, India is steadily moving towards hitting the one-billion mark for mobile users by 2020. However, delivering quality network to over 1.3 billion individuals is no mean feat. As the telecom sector moves towards this goal, it must also ensure a consistent experience for its multifarious users.

The recently published, Mobile Network Experience Report by Open Signal, an independent global standard for measuring real-world mobile network experience, has come out with a list of winners in different categories such as 4G Availability, Download Speed Experience, Upload Speed Experience, Latency Experience and Video Experience. The study accounts for how mobile networks are experienced — round the clock, wherever they are used be it inside buildings or under the open sky, and anywhere from cities to the hinterland.

In a burgeoning market with cut-throat price points, one telecom company has stood out by delivering top of the line experience to its user base. Open Signal compared the performance of India’s main operators and gave Airtel the coveted Download Speed Experience award as well as an award for delivering first-rate combined speeds of 3G and 4G connections, giving remarkable access to each technology. This is the second recognition the brand has received this year, the first one being the title of the ‘Fastest Mobile Network’ by Ookla for the first quarter of 2018. The operator is charging through in the telecom race by making its Download Speed Experience grow by over 25% in the past 6 months to reach 7.5 Mbps as Open Signal’s measurements.

Airtel has always kept an unwavering focus on both quality and expansion across regions. Recently, the operator announced extensive expansion plans in Karnataka, the Uttar Pradesh East and West telecoms regions, and Rajasthan. Beyond network quality, data speed and coverage area, the operator’s X-factor lies in its rewards and benefits to its loyal customer base. Called #airtelThanks, the valued user can avail a range of offers such as three months of Netflix worth Rs 1500, a year of Amazon Prime costing Rs. 1,000, access to select content from ZEE5, HOOQ, Eros Now, ALT Balaji and more on Airtel TV Premium as well as free handset damage protection and free add-on connections for Postpaid users. Prepaid subscribers can get 100% cash back on recharges. To know more, visit www.airtel.in.

This article was produced by the Scroll marketing team on behalf of Airtel and not by the Scroll editorial team.