This Valentine’s Day is unlike any other India has ever seen. This is the country’s first Valentine’s Day after Section 377 was decriminalised. For the first time, same-sex couples can celebrate their love openly and freely.

Over time, Valentine’s Day has developed a distinct visual language. People express their love through heart-shaped balloons, chocolates tucked in heart shaped boxes, teddy bears or candle-lit dates. Those who’ve grown up in the digital world can choose various emojis to express their love, such as the beating-heart emoji, kiss emoji, heart-eyes emoji, rose emoji and some 40 more.

While the day has historically been associated with reds and pinks, it now needs a symbol of love that celebrates love in every shade - such as a heart that knows no gender.

In recognition of this, Uber has launched the #LoveMovesForward campaign that seeks to bring about this change by campaigning for a Pride Heart emoji – a symbol that can be embraced by everyone.

In the past few years, the emoji vocabulary has grown substantially to include racially-diverse emoji, gender-neutral emoji, women professionals emoji and many more. The Unicode Consortium accepts ideas for new emoji to widen their scope of usage. To celebrate the LGBTQ community, Uber has launched a Change.org petition requesting the Unicode Consortium to help us get the Pride Heart emoji.

Moreover, this Valentine’s Day, every tweet containing the hashtag #LoveMovesForward will appear with the Pride Heart in support of the petition.

In the recent past, people-led movements have served to make emoji a more inclusive language. To add your voice to the movement for a Pride Heart emoji, sign the Change.org petition here. Join the campaign by using the #LoveMovesForward. You can also follow the campaign on Facebook, Twitter or Instagram.

This article was produced by the Scroll marketing team on behalf of Uber and not by the Scroll editorial team.