Food ordering app Zomato on Saturday rolled out a new advertisement on Saturday after an earlier outdoor advertisement campaign was criticised on social media for being offensive and sexist.
“Here is the new ad we are rolling out to replace our old one (along with a promo code to acknowledge that we have learned a lesson),” Zomato said on Twitter.
The app had released the campaign last week. Though most of the advertisement puns used wordplay based on pop culture references, an ad that read ‘MC. mac n’ cheese? BC. butter chicken?’ offended many people on social media.
“While we did not mean to, we can see why it can be offensive to people, and we apologise for it,” the company’s co-founder Pankaj Chaddah said in a tweet on Wednesday. “We will take this ad down with immediate effect.”