In the next two months, Google will start warning users when apps, as well as websites that lead to apps, collect personal data without consent. The tech giant said its Safe Browsing team has expanded the policy to include Android apps.

This means apps that handle personal data such as phone number and email, or even device data, must prompt users and display their own privacy policy. If an app collects or sends personal data even when it is not necessary for it to function, “then the app must prominently highlight how the user data will be used and have the user provide affirmative consent for such use”, Google said.

Google’s new Unwanted Software Policy is working to cut down unwanted and malicious mobile behaviour in the Android ecosystem. The policy comes amid rising concerns globally over privacy and data sharing online.

The company said it will start enforcing the new policy in 60 days. Google may show warnings on devices via Google Play Protect or on webpages that lead to apps that do not comply with the rules.