data mining

UK parliamentary panel publishes proof that Cambridge Analytica helped Brexit campaign group

Leave.EU, which failed to become the official Brexit campaign group, is believed to have used the analytics firm’s data-gathering methods.

Parliamentarians in the United Kingdom on Monday published evidence about Brexit campaign group Leave.EU benefiting from work done by data analytics firm Cambridge Analytica before the June 2016 referendum, Reuters reported. Britain voted to exit the European Union in that referendum.

Cambridge Analytica is under scrutiny for allegedly harvesting the information of over 70 million Facebook users to influence the outcome of the 2016 presidential election in the United States as well.

“Leave.EU benefited from their work with Cambridge Analytica before the decision was made on which Leave campaign would receive the official designation for the referendum,” said Damian Collins, the head of the Digital, Culture, Media and Sport Committee.

In transcripts of interviews that the UK parliamentary panel published, Nigel Oakes, the founder of Cambridge Analytica’s parent company SGL Group, said the consultancy would have worked with Leave.EU had it been chosen as the official campaign for Britain to leave bloc. Oakes claimed that “there was no contract and no money” but that they did demonstrate their capabilities.

Leave.EU official Andy Wigmore claimed – in the transcript of another interview that was published – that the campaign group had employed Cambridge Analytica’s data-gathering methods. This, Oakes said, raised “more questions about how Leave.EU developed their database” and whether they used in their campaign consumer data from other companies that they worked with.

Although Vote Leave became the official Brexit campaign group, Leave.EU did not stop its campaign. Leave.EU Founder Arron Banks had said his company did not work with Cambridge Analytica because of concerns about how the data would be used.

Support our journalism by subscribing to Scroll+ here. We welcome your comments at letters@scroll.in.
Sponsored Content BY 

Get ready for an 80-hour shopping marathon

Here are some tips that’ll help you take the lead.

Starting 16th July at 4:00pm, Flipkart will be hosting its Big Shopping Days sale over 3 days (till 19th July). This mega online shopping event is just what a sale should be, promising not just the best discounts but also buying options such as no cost EMIs, buyback guarantee and product exchanges. A shopping festival this big, packed with deals that you can’t get yourself to refuse, can get overwhelming. So don’t worry, we’re here to tell you why Big Shopping Days is the only sale you need, with these helpful hints and highlights.

Samsung Galaxy On Nxt (64 GB)

A host of entertainment options, latest security features and a 13 MP rear camera that has mastered light come packed in sleek metal unibody. The sale offers an almost 40% discount on the price. Moreover, there is a buyback guarantee which is part of the deal.

Original price: Rs. 17,900

Big Shopping Days price: Rs. 10,900

Samsung 32 inches HD Ready LED TV

Another blockbuster deal in the sale catalogue is this audio and visual delight. Apart from a discount of 41%, the deal promises no-cost EMIs up to 12 months.

Original price: Rs. 28,890

Big Shopping Days price: Rs. 10,900

Intel Core I3 equipped laptops

These laptops will make a thoughtful college send-off gift or any gift for that matter. Since the festive season is around the corner, you might want to make use of this sale to bring your A-game to family festivities.

Original price: Rs. 25,590

Big Shopping Days price: Rs. 21,900

Fashion

If you’ve been planning a mid-year wardrobe refresh, Flipkart’s got you covered. The Big Shopping Days offer 50% to 80% discount on men’s clothing. You can pick from a host of top brands including Adidas and Wrangler.

With more sale hours, Flipkart’s Big Shopping Days sale ensures we can spend more time perusing and purchasing these deals. Apart from the above-mentioned products, you can expect up to 80% discount across categories including mobiles, appliances, electronics, fashion, beauty, home and furniture.

Features like blockbuster deals that are refreshed every 8 hours along with a price crash, rush hour deals from 4-6 PM on the starting day and first-time product discounts makes this a shopping experience that will have you exclaiming “Sale ho to aisi! (warna na ho)”

Set your reminders and mark your calendar, Flipkart’s Big Shopping Days starts 16th July, 4 PM and end on 19th July. To participate in 80 hours of shopping madness, click here.

Play

This article was produced by the Scroll marketing team on behalf of Flipkart and not by the Scroll editorial team.