Amazon India has deleted an endorsement tweet by actress Swara Bhasker after the e-commerce giant faced outrage and a boycott campaign on social media, The Indian Express reported on Sunday.

On April 19, the actor tweeted in support of the e-commerce company with the hashtags #AjnabiShaharKiGoogly and #ChonkpurCheetahs. Amazon India replied to her post and also featured it in their campaign.

However, the e-commerce giant deleted the post after an online backlash. Amazon India is yet to comment on its decision.

Several Twitter users have criticised the company for associating with Bhasker, who recently tweeted in support of a campaign demanding justice for the family of an eight-year-old girl in Kathua who was allegedly gangraped, and then murdered. The tweet shows the actor holding a poster with the words “I am Hindustan. I am Ashamed. 8 years old. Gangraped. Murdered. In ‘Devi’-sthaan temple. #Kathua”. Several other celebrities too tweeted similar photos in support of the campaign demanding justice for the Kathua victim.

Twitters users called for a boycott of all actors who protested against the incident and called it “anti-Hindu” and “anti-national”.

Soon after, a few users started using the hashtag #BoycottAmazon, reported The Indian Express. They demanded that the actress be removed from brand endorsements or else they would uninstall and boycott Amazon’s app and services.

As the #BoycottAmazon hashtag started trending, several users also tweeted in support of Swara Bhasker and Amazon India.