Social Media Buzz

Amazon India deletes actor Swara Bhasker’s tweet endorsing the company after Twitter outrage

Twitter users threatened to boycott the e-tailer for associating with Bhasker, who they have targeted for demanding justice for the Kathua victim.

Amazon India has deleted an endorsement tweet by actress Swara Bhasker after the e-commerce giant faced outrage and a boycott campaign on social media, The Indian Express reported on Sunday.

On April 19, the actor tweeted in support of the e-commerce company with the hashtags #AjnabiShaharKiGoogly and #ChonkpurCheetahs. Amazon India replied to her post and also featured it in their campaign.

However, the e-commerce giant deleted the post after an online backlash. Amazon India is yet to comment on its decision.

Several Twitter users have criticised the company for associating with Bhasker, who recently tweeted in support of a campaign demanding justice for the family of an eight-year-old girl in Kathua who was allegedly gangraped, and then murdered. The tweet shows the actor holding a poster with the words “I am Hindustan. I am Ashamed. 8 years old. Gangraped. Murdered. In ‘Devi’-sthaan temple. #Kathua”. Several other celebrities too tweeted similar photos in support of the campaign demanding justice for the Kathua victim.

Twitters users called for a boycott of all actors who protested against the incident and called it “anti-Hindu” and “anti-national”.

Soon after, a few users started using the hashtag #BoycottAmazon, reported The Indian Express. They demanded that the actress be removed from brand endorsements or else they would uninstall and boycott Amazon’s app and services.

As the #BoycottAmazon hashtag started trending, several users also tweeted in support of Swara Bhasker and Amazon India.

Support our journalism by subscribing to Scroll+ here. We welcome your comments at
Sponsored Content BY 

The cost of setting up an employee-friendly office in Mumbai

And a new age, cost-effective solution to common grievances.

A lot has been theorised about employee engagement and what motivates employees the most. Perks, bonuses and increased vacation time are the most common employee benefits extended to valuable employees. But experts say employees’ wellbeing is also intimately tied with the environment they spend the bulk of the day in. Indeed, the office environment has been found to affect employee productivity and ultimately retention.

According to Gensler’s Workplace Index, workplace design should allow employees to focus, collaborate, learn and socialise for maximum productivity, engagement and overall wellbeing. Most offices lag on the above counts, with complaints of rows of cluttered desks, cramped work tables and chilled cubicles still being way too common.

But well-meaning employers wanting to create a truly employee-centric office environment meet resistance at several stages. Renting an office space, for example, is an obstacle in itself, especially with exorbitant rental rates prevalent in most business districts. The office space then needs to be populated with, ideally, ergonomic furniture and fixtures. Even addressing common employee grievances is harder than one would imagine. It warrants a steady supply of office and pantry supplies, plus optimal Internet connection and functioning projection and sound systems. A well-thought-out workspace suddenly begins to sound quite cost prohibitive. So, how can an employer balance employee wellbeing with the monthly office budget?

Co-working spaces have emerged as a viable alternative to traditional workspaces. In addition to solving a lot of the common problems associated with them, the co-working format also takes care of the social and networking needs of businesses and their employees.

WeWork is a global network of workspaces, with 10 office spaces in India and many more opening this year. The co-working giant has taken great care to design all its premises ergonomically for maximum comfort. Its architects, engineers and artists have custom-designed every office space while prioritising natural light, comfort, productivity, and inspiration. Its members have access to super-fast Internet, multifunction printers, on-site community teams and free refreshments throughout the day. In addition, every WeWork office space has a dedicated community manager who is responsible for fostering a sense of community. WeWork’s customised offerings for enterprises also work out to be a more cost-effective solution than conventional lease setting, with the added perks of WeWork’s brand of service.

The video below presents the cost breakdown of maintaining an office space for 10 employees in Vikhroli, Mumbai and compares it with a WeWork membership.


To know more about WeWork and its office spaces in India, click here.

This article was produced by Scroll marketing team on behalf of WeWork and not by the Scroll editorial team.