In a pre-liberalised India, Old Monk was a natural choice for 20-somethings looking for a familiar taste. Mohan Meakin, the makers of this sweet, hard-hitting rum, achieved cult status for Old Monk, and that has helped this drink occupy a prime spot in popular culture (and our glasses). Vikram Doctor brings you the fascinating history of Old Monk and explains why counting on nostalgia cannot be its sole strategy for the 21st century.
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