Aamir Khan, one of the most powerful names in the Hindi movie business, is turning distributor with his upcoming production Secret Superstar, Bollywood Hungama reported. The entertainment website said Khan will be starting a distribution wing under his banner, Aamir Khan Productions. Khan has hired Prakhar Joshi, former head of the Indian theatrical distribution division at Disney and ex-PVR Cinemas programmer, to run the new unit.
Khan has produced and co-produced numerous noteworthy films in recent years, including Lagaan, Taare Zameen Par, Peepli Live, Dhobi Ghat, Delhi Belly and Dangal. Secret Superstar, directed by his associate Advait Chandan, will be released during Diwali on October 19.
Khan’s move will yield him even greater clout over the way his films are marketed and distributed, apart from giving him a bigger share of the box office profits. His last release Dangal, directed by Nitesh Tiwari, has been a hit not only in India but also in China and Hong Kong.