Three-time Academy Award winning actress Meryl Streep has reportedly filed an application to trademark her name to prevent it from being misused for commercial gain. The actress reportedly filed the application at the US Patent and Trademark Office on January 22, requesting that the name Meryl Streep be trademarked for entertainment services, movie appearances, speaking engagements and autographs. TMZ.comsaid the actress has paid $275 for the application.
In a career spanning more than four decades, Streep has earned a record-breaking 21 Oscar nominations, most recently for her performance in Steven Spielberg’s The Post. The actress has also received 31 Golden Globe nominations, winning eight.
While it is common for actors to apply for trademarks to protect their intellectual property or to earn money from products bearing their name, the reason behind Streep’s decision remains unclear. A BBC report pointed out that most celebrities tend to apply for such rights early on in their career.
Paris Hilton, Taylor Swift, 50 Cent and David and Victoria Beckham are among the celebrities who previously applied to trademark their names, catchphrases or song lyrics.
Incidentally, Meryl Streep is the actress’s stage name. She was originally christened Mary Louise Streep.
The cost of setting up an employee-friendly office in Mumbai
And a new age, cost-effective solution to common grievances.
A lot has been theorised about employee engagement and what motivates employees the most. Perks, bonuses and increased vacation time are the most common employee benefits extended to valuable employees. But experts say employees’ wellbeing is also intimately tied with the environment they spend the bulk of the day in. Indeed, the office environment has been found to affect employee productivity and ultimately retention.
According to Gensler’s Workplace Index, workplace design should allow employees to focus, collaborate, learn and socialise for maximum productivity, engagement and overall wellbeing. Most offices lag on the above counts, with complaints of rows of cluttered desks, cramped work tables and chilled cubicles still being way too common.
But well-meaning employers wanting to create a truly employee-centric office environment meet resistance at several stages. Renting an office space, for example, is an obstacle in itself, especially with exorbitant rental rates prevalent in most business districts. The office space then needs to be populated with, ideally, ergonomic furniture and fixtures. Even addressing common employee grievances is harder than one would imagine. It warrants a steady supply of office and pantry supplies, plus optimal Internet connection and functioning projection and sound systems. A well-thought-out workspace suddenly begins to sound quite cost prohibitive. So, how can an employer balance employee wellbeing with the monthly office budget?
Co-working spaces have emerged as a viable alternative to traditional workspaces. In addition to solving a lot of the common problems associated with them, the co-working format also takes care of the social and networking needs of businesses and their employees.
WeWork is a global network of workspaces, with 10 office spaces in India and many more opening this year. The co-working giant has taken great care to design all its premises ergonomically for maximum comfort. Its architects, engineers and artists have custom-designed every office space while prioritising natural light, comfort, productivity, and inspiration. Its members have access to super-fast Internet, multifunction printers, on-site community teams and free refreshments throughout the day. In addition, every WeWork office space has a dedicated community manager who is responsible for fostering a sense of community. WeWork’s customised offerings for enterprises also work out to be a more cost-effective solution than conventional lease setting, with the added perks of WeWork’s brand of service.
The video below presents the cost breakdown of maintaining an office space for 10 employees in Vikhroli, Mumbai and compares it with a WeWork membership.
To know more about WeWork and its office spaces in India, click here.
This article was produced by Scroll marketing team on behalf of WeWork and not by the Scroll editorial team.