Who is that on the phone? Have you had your castor oil dose? Have your bowels moved? Where is that childhood photo in which you are wearing a frock?
And you thought the Aadhar programme violated privacy?
The hilariousMarathi shortfilm Aai, Privacy & Me has been produced by the web channel Bharatiya Digital Party, which is also behind the brilliant mock chat showCasting Couch with Amey & Nipin. A mother (Renuka Daftardar) drives her grown-up children (Mrinmayee Godbole and Alok Rajwade) up the wall with her incessant and tone-deaf meddling. I washed your bottoms as children, so don’t go around lecturing me about privacy, she tells them (the on-point writing is by Varun Narwekar and Sarang Sathaye). The daughter and son come up with a plan to ensure that they can surf the internet and visit the bathroom in peace – it involves downloading the audio book app Storytel.
The short film is a plug for the app, and the latest in a series of short films featuring the family, but it works on its own as a comic skit about mothers who do not know the meaning of personal boundaries.
Aai and her brood have been deployed to plug products for Ganpati too. Here too, she simply doesn’t let go.
The story behind the universally favoured colour - blue.
It was sought after by many artists. It was searched for in the skies and deep oceans. It was the colour blue. Found rarely as a pigment in nature, it was once more precious than gold. It was only after the discovery of a semi-precious rock, lapis lazuli, that Egyptians could extract this rare pigment.
For centuries, lapis lazuli was the only source of Ultramarine, a colour whose name translated to ‘beyond the sea’. The challenges associated with importing the stone made it exclusive to the Egyptian kingdom. The colour became commonly available only after the invention of a synthetic alternative known as ‘French Ultramarine’.
It’s no surprise that this rare colour that inspired artists in the 1900s, is still regarded as the as the colour of innovation in the 21st century. The story of discovery and creation of blue symbolizes attaining the unattainable.
It took scientists decades of trying to create the elusive ‘Blue Rose’. And the fascination with blue didn’t end there. When Sir John Herschel, the famous scientist and astronomer, tried to create copies of his notes; he discovered ‘Cyanotype’ or ‘Blueprints’, an invention that revolutionized architecture. The story of how a rugged, indigo fabric called ‘Denim’ became the choice for workmen in newly formed America and then a fashion sensation, is known to all. In each of these instances of breakthrough and innovation, the colour blue has had a significant influence.
In 2009, the University of British Columbia, conducted tests with 600 participants to see how cognitive performance varies when people see red or blue. While the red groups did better on recall and attention to detail, blue groups did better on tests requiring invention and imagination. The study proved that the colour blue boosts our ability to think creatively; reaffirming the notion that blue is the colour of innovation.
When we talk about innovation and exclusivity, the brand that takes us by surprise is NEXA. Since its inception, the brand has left no stone unturned to create excusive experiences for its audience. In the search for a colour that represents its spirit of innovation and communicates its determination to constantly evolve, NEXA created its own signature blue: NEXA Blue. The creation of a signature color was an endeavor to bring something exclusive and innovative to NEXA customers. This is the story of the creation, inspiration and passion behind NEXA: