short films

Watch: The mother of all meddlers in short film ‘Aai, Privacy & Me’

The short film is a plug for the audio book app Storyel.

Who is that on the phone? Have you had your castor oil dose? Have your bowels moved? Where is that childhood photo in which you are wearing a frock?

And you thought the Aadhar programme violated privacy?

The hilarious Marathi short film Aai, Privacy & Me has been produced by the web channel Bharatiya Digital Party, which is also behind the brilliant mock chat show Casting Couch with Amey & Nipin. A mother (Renuka Daftardar) drives her grown-up children (Mrinmayee Godbole and Alok Rajwade) up the wall with her incessant and tone-deaf meddling. I washed your bottoms as children, so don’t go around lecturing me about privacy, she tells them (the on-point writing is by Varun Narwekar and Sarang Sathaye). The daughter and son come up with a plan to ensure that they can surf the internet and visit the bathroom in peace – it involves downloading the audio book app Storytel.

The short film is a plug for the app, and the latest in a series of short films featuring the family, but it works on its own as a comic skit about mothers who do not know the meaning of personal boundaries.

Aai, Privacy & Me.

Aai and her brood have been deployed to plug products for Ganpati too. Here too, she simply doesn’t let go.

Aai, Bappa & Me: Every Household Ganpati.
Support our journalism by subscribing to Scroll+ here. We welcome your comments at
Sponsored Content BY 

The cost of setting up an employee-friendly office in Mumbai

And a new age, cost-effective solution to common grievances.

A lot has been theorised about employee engagement and what motivates employees the most. Perks, bonuses and increased vacation time are the most common employee benefits extended to valuable employees. But experts say employees’ wellbeing is also intimately tied with the environment they spend the bulk of the day in. Indeed, the office environment has been found to affect employee productivity and ultimately retention.

According to Gensler’s Workplace Index, workplace design should allow employees to focus, collaborate, learn and socialise for maximum productivity, engagement and overall wellbeing. Most offices lag on the above counts, with complaints of rows of cluttered desks, cramped work tables and chilled cubicles still being way too common.

But well-meaning employers wanting to create a truly employee-centric office environment meet resistance at several stages. Renting an office space, for example, is an obstacle in itself, especially with exorbitant rental rates prevalent in most business districts. The office space then needs to be populated with, ideally, ergonomic furniture and fixtures. Even addressing common employee grievances is harder than one would imagine. It warrants a steady supply of office and pantry supplies, plus optimal Internet connection and functioning projection and sound systems. A well-thought-out workspace suddenly begins to sound quite cost prohibitive. So, how can an employer balance employee wellbeing with the monthly office budget?

Co-working spaces have emerged as a viable alternative to traditional workspaces. In addition to solving a lot of the common problems associated with them, the co-working format also takes care of the social and networking needs of businesses and their employees.

WeWork is a global network of workspaces, with 10 office spaces in India and many more opening this year. The co-working giant has taken great care to design all its premises ergonomically for maximum comfort. Its architects, engineers and artists have custom-designed every office space while prioritising natural light, comfort, productivity, and inspiration. Its members have access to super-fast Internet, multifunction printers, on-site community teams and free refreshments throughout the day. In addition, every WeWork office space has a dedicated community manager who is responsible for fostering a sense of community. WeWork’s customised offerings for enterprises also work out to be a more cost-effective solution than conventional lease setting, with the added perks of WeWork’s brand of service.

The video below presents the cost breakdown of maintaining an office space for 10 employees in Vikhroli, Mumbai and compares it with a WeWork membership.


To know more about WeWork and its office spaces in India, click here.

This article was produced by Scroll marketing team on behalf of WeWork and not by the Scroll editorial team.