Who is that on the phone? Have you had your castor oil dose? Have your bowels moved? Where is that childhood photo in which you are wearing a frock?
And you thought the Aadhar programme violated privacy?
The hilarious Marathi short film Aai, Privacy & Me has been produced by the web channel Bharatiya Digital Party, which is also behind the brilliant mock chat show Casting Couch with Amey & Nipin. A mother (Renuka Daftardar) drives her grown-up children (Mrinmayee Godbole and Alok Rajwade) up the wall with her incessant and tone-deaf meddling. I washed your bottoms as children, so don’t go around lecturing me about privacy, she tells them (the on-point writing is by Varun Narwekar and Sarang Sathaye). The daughter and son come up with a plan to ensure that they can surf the internet and visit the bathroom in peace – it involves downloading the audio book app Storytel.
The short film is a plug for the app, and the latest in a series of short films featuring the family, but it works on its own as a comic skit about mothers who do not know the meaning of personal boundaries.
Aai and her brood have been deployed to plug products for Ganpati too. Here too, she simply doesn’t let go.