Entertainment News

Priyanka Chopra to host original series for YouTube

It is titled ‘If I Could Tell You Just One Thing’.

YouTube is expanding its slate of free-to-watch advertising-supported original series. These include projects by actors Priyanka Chopra and Will Smith and basketball player LeBron James.

Chopra will host If I Could Tell You Just One Thing, a series in which the actress will meet inspiring people from whom she will seek advice about changing the world.

On his 50th birthday in September, Will Smith is reportedly going to bungee-jump out of a helicopter over the Grand Canyon as part of a stunt called The Jump Off, which will be streamed live on YouTube. The event is related to a charitable initiative. James will be the executive producer of Best Shot, a high school basketball docuseries. Comedian and actor Jack Whitehall will be training with the world’s best football players in Training Days, which will be released ahead of the 2018 FIFA World Cup.

YouTube is attempting to provide premium programming to advertisers as ad-free subscription services in the same manner as Netflix, Hulu and Amazon Prime Video.The video sharing platform is bringing back audience favourites such as an original series featuring pop star Demi Lovato, whose documentary Simply Complicated, released in October 2017, notched up 16 million views on the streaming platform.

The new batch of series was announced for advertisers at YouTube’s Brandcast event on May 3. “We see an opportunity to evolve and dig a little deeper using the global reach of YouTube to shine a light on human stories that inspire us and make us smarter,” YouTube Chief Business Officer Robert Kyncl said.

Support our journalism by subscribing to Scroll+ here. We welcome your comments at letters@scroll.in.
Sponsored Content BY 

Can a colour encourage creativity and innovation?

The story behind the universally favoured colour - blue.

It was sought after by many artists. It was searched for in the skies and deep oceans. It was the colour blue. Found rarely as a pigment in nature, it was once more precious than gold. It was only after the discovery of a semi-precious rock, lapis lazuli, that Egyptians could extract this rare pigment.

For centuries, lapis lazuli was the only source of Ultramarine, a colour whose name translated to ‘beyond the sea’. The challenges associated with importing the stone made it exclusive to the Egyptian kingdom. The colour became commonly available only after the invention of a synthetic alternative known as ‘French Ultramarine’.

It’s no surprise that this rare colour that inspired artists in the 1900s, is still regarded as the as the colour of innovation in the 21st century. The story of discovery and creation of blue symbolizes attaining the unattainable.

It took scientists decades of trying to create the elusive ‘Blue Rose’. And the fascination with blue didn’t end there. When Sir John Herschel, the famous scientist and astronomer, tried to create copies of his notes; he discovered ‘Cyanotype’ or ‘Blueprints’, an invention that revolutionized architecture. The story of how a rugged, indigo fabric called ‘Denim’ became the choice for workmen in newly formed America and then a fashion sensation, is known to all. In each of these instances of breakthrough and innovation, the colour blue has had a significant influence.

In 2009, the University of British Columbia, conducted tests with 600 participants to see how cognitive performance varies when people see red or blue. While the red groups did better on recall and attention to detail, blue groups did better on tests requiring invention and imagination. The study proved that the colour blue boosts our ability to think creatively; reaffirming the notion that blue is the colour of innovation.

When we talk about innovation and exclusivity, the brand that takes us by surprise is NEXA. Since its inception, the brand has left no stone unturned to create exclusive experiences for its audience. In the search for a colour that represents its spirit of innovation and communicates its determination to constantly evolve, NEXA created its own signature blue: NEXA Blue. The creation of a signature color was an endeavor to bring something exclusive and innovative to NEXA customers. This is the story of the creation, inspiration and passion behind NEXA:


To know more about NEXA, see here.

This article was produced by the Scroll marketing team on behalf of NEXA and not by the Scroll editorial team.