The trailer launch of John Abraham’s embattled film Parmanu: The Story Of Pokhran echoed its nationalistic theme. The event on Friday in Mumbai commenced at 3.45pm – the exact moment when India conducted a round of nuclear tests in Pokhran in Rajasthan in 1998.
“This is our country’s film,” the host declared, mirroring John Abraham’s dialogue from the trailer: “Whatever we achieve, it is for our country.”
Directed by Abhishek Sharma, Parmanu recreates the build-up to the Pokhran tests. “It is a pro-Indian film,” Abraham said at the event in Mumbai. “For a lot of people here who are young, the reason why India is cool and why Indians feel cool is because of what happened at Pokhran. It is a history-defining moment.” The film, which also stars Diana Penty and Boman Irani, will be released on May 25.
Theevent wasalso aimed at telling the world that the battle between the movie’s producers, Abraham’s company JA Entertainment and KriArj Entertainment, has been settled. While Abraham alleged that KriArj had defaulted on payments, leading to numerous delays in the release, KriArj claimed that budget overruns had stalled the project. Abraham filed three complaints against KriArj for cheating, breach of trust, defamation and offences committed under the Information Technology Act.
The Bombay High Court on Friday ruled that KriArj will no longer be a part of the film, and that Vashu Bhagnani’s Pooja Entertainment will take on distribution duties.
Abraham acknowledged that the promotional activities have taken a hit due to the skirmish. “Releasing the film itself was like conducting a nuclear test, and it has finally happened,” he joked at the Mumbai event. “Controversies aside, it is the film that the people will talk about. We have got two weeks to run this film in terms of promotions. We don’t have the luxury of time to promote the film. But we have the luxury of a great subject. After a point, it’s not about a film anymore. It’s about credibility. We are vindicated. You want the audience to see a good film. So we fought our way and are standing here.”
For director Abhishek Sharma, who has directed the comedies Tere Bin Laden (2010), its sequel Tere Bin Laden: Dead or Alive (2016) and The Shaukeens (2014), the challenge was to keep the film informative and entertaining at the same time.
“It is a very entertaining film but we have maintained the fabric,” Sharma said. “The characters are fictional, but the plot is not. The incident was no less cinematic. To take that subject and to make an entertaining film was the biggest challenge. Probably that was the reason nobody in the film industry had attempted it.”
Abraham drew parallels between Ben Affleck’s American film Argo and Parmanu: “Like in Argo, even in this film, you will be on the end edge of your seats,” he declared.
The research for Parmanu included conversations with the Indian army personnel who were involved with the undercover mission. “We met one of the real people who was involved with Pokhran,” Sharma said. “He told us not to Bollywood-ise it. He helped me with a lot of details. My last question to him was about how the bomb looked like. And he told me when the meeting was over told me to use my imagination. Even off the record, some information was sensitive and confidential.”
Abraham, who was last seen in Abhinay Deo’s action drama Force 2 (2016), added that he was happy to make a return to the big screen with a film he believed in. “I like taking time,” Abraham said. “I wanted a good subject. I just wanted to do one film and do not have a problem taking my time. Instead of jogging your pelvic muscles in dance numbers, you have got to jog your brains also with some films.”
The next Industrial Revolution is here – driven by the digitalization of manufacturing processes
Technologies such as Industry 4.0, IoT, robotics and Big Data analytics are transforming the manufacturing industry in a big way.
The manufacturing industry across the world is seeing major changes, driven by globalization and increasing consumer demand. As per a report by the World Economic Forum and Deloitte Touche Tohmatsu Ltd on the future of manufacturing, the ability to innovate at a quicker pace will be the major differentiating factor in the success of companies and countries.
This is substantiated by a PWC research which shows that across industries, the most innovative companies in the manufacturing sector grew 38% (2013 - 2016), about 11% year on year, while the least innovative manufacturers posted only a 10% growth over the same period.
Along with innovation in products, the transformation of manufacturing processes will also be essential for companies to remain competitive and maintain their profitability. This is where digital technologies can act as a potential game changer.
The digitalization of the manufacturing industry involves the integration of digital technologies in manufacturing processes across the value chain. Also referred to as Industry 4.0, digitalization is poised to reshape all aspects of the manufacturing industry and is being hailed as the next Industrial Revolution. Integral to Industry 4.0 is the ‘smart factory’, where devices are inter-connected, and processes are streamlined, thus ensuring greater productivity across the value chain, from design and development, to engineering and manufacturing and finally to service and logistics.
Internet of Things (IoT), robotics, artificial intelligence and Big Data analytics are some of the key technologies powering Industry 4.0. According to a report, Industry 4.0 will prompt manufacturers globally to invest $267 billion in technologies like IoT by 2020. Investments in digitalization can lead to excellent returns. Companies that have implemented digitalization solutions have almost halved their manufacturing cycle time through more efficient use of their production lines. With a single line now able to produce more than double the number of product variants as three lines in the conventional model, end to end digitalization has led to an almost 20% jump in productivity.
Digitalization and the Indian manufacturing industry
The Make in India program aims to increase the contribution of the manufacturing industry to the country’s GDP from 16% to 25% by 2022. India’s manufacturing sector could also potentially touch $1 trillion by 2025. However, to achieve these goals and for the industry to reach its potential, it must overcome the several internal and external obstacles that impede its growth. These include competition from other Asian countries, infrastructural deficiencies and lack of skilled manpower.
There is a common sentiment across big manufacturers that India lacks the eco-system for making sophisticated components. According to FICCI’s report on the readiness of Indian manufacturing to adopt advanced manufacturing trends, only 10% of companies have adopted new technologies for manufacturing, while 80% plan to adopt the same by 2020. This indicates a significant gap between the potential and the reality of India’s manufacturing industry.
The ‘Make in India’ vision of positioning India as a global manufacturing hub requires the industry to adopt innovative technologies. Digitalization can give the Indian industry an impetus to deliver products and services that match global standards, thereby getting access to global markets.
The policy, thus far, has received a favourable response as global tech giants have either set up or are in the process of setting up hi-tech manufacturing plants in India. Siemens, for instance, is helping companies in India gain a competitive advantage by integrating industry-specific software applications that optimise performance across the entire value chain.
The Digital Enterprise is Siemens’ solution portfolio for the digitalization of industries. It comprises of powerful software and future-proof automation solutions for industries and companies of all sizes. For the discrete industries, the Digital Enterprise Suite offers software and hardware solutions to seamlessly integrate and digitalize their entire value chain – including suppliers – from product design to service, all based on one data model. The result of this is a perfect digital copy of the value chain: the digital twin. This enables companies to perform simulation, testing, and optimization in a completely virtual environment.
The process industries benefit from Integrated Engineering to Integrated Operations by utilizing a continuous data model of the entire lifecycle of a plant that helps to increase flexibility and efficiency. Both offerings can be easily customized to meet the individual requirements of each sector and company, like specific simulation software for machines or entire plants.
Siemens has identified projects across industries and plans to upgrade these industries by connecting hardware, software and data. This seamless integration of state-of-the-art digital technologies to provide sustainable growth that benefits everyone is what Siemens calls ‘Ingenuity for Life’.
Case studies for technology-led changes
An example of the implementation of digitalization solutions from Siemens can be seen in the case of pharma major Cipla Ltd’s Kurkumbh factory.
Cipla needed a robust and flexible distributed control system to dispense and manage solvents for the manufacture of its APIs (active pharmaceutical ingredients used in many medicines). As part of the project, Siemens partnered with Cipla to install the DCS-SIMATIC PCS 7 control system and migrate from batch manufacturing to continuous manufacturing. By establishing the first ever flow Chemistry based API production system in India, Siemens has helped Cipla in significantly lowering floor space, time, wastage, energy and utility costs. This has also improved safety and product quality.
In yet another example, technology provided by Siemens helped a cement plant maximise its production capacity. Wonder Cement, a greenfield project set up by RK Marbles in Rajasthan, needed an automated system to improve productivity. Siemens’ solution called CEMAT used actual plant data to make precise predictions for quality parameters which were previously manually entered by operators. As a result, production efficiency was increased and operators were also freed up to work on other critical tasks. Additionally, emissions and energy consumption were lowered – a significant achievement for a typically energy intensive cement plant.
In the case of automobile major, Mahindra & Mahindra, Siemens’ involvement involved digitalizing the whole product development system. Siemens has partnered with the manufacturer to provide a holistic solution across the entire value chain, from design and planning to engineering and execution. This includes design and software solutions for Product Lifecycle Management, Siemens Technology for Powertrain (STP) and Integrated Automation. For Powertrain, the solutions include SINUMERIK, SINAMICS, SIMOTICS and SIMATIC controls and drives, besides CNC and PLC-controlled machines linked via the Profinet interface.
The above solutions helped the company puts its entire product lifecycle on a digital platform. This has led to multi-fold benefits – better time optimization, higher productivity, improved vehicle performance and quicker response to market requirements.
Siemens is using its global expertise to guide Indian industries through their digital transformation. With the right technologies in place, India can see a significant improvement in design and engineering, cutting product development time by as much as 30%. Besides, digital technologies driven by ‘Ingenuity for Life’ can help Indian manufacturers achieve energy efficiency and ensure variety and flexibility in their product offerings while maintaining quality.
The above examples of successful implementation of digitalization are just some of the examples of ‘Ingenuity for Life’ in action. To learn more about Siemens’ push to digitalize India’s manufacturing sector, see here.
This article was produced on behalf of Siemens by the Scroll.in marketing team and not by the Scroll.in editorial staff.