Entertainment News

Women in Cinema Collective launches a series of events to highlight gender quality in cinema

The Kerala-based organisation is marking its first anniversary.

The Women in Cinema Collective has organised a yearlong series of events to highlight the importance of gender equality in cinema, the Kerala-based organisation announced on Thursday. The opening event Punarvaayana will be conducted in Calicut on May 26, Kochi on May 27 and Thiruvananthapuram on May 28. It will feature film screenings and discussions led by prominent personalities. “’Punarvaayana’ will see the participation of various women organizations, Malayalam film fraternity, media, lawyers, writers, bureaucrats, politicians, youth, social activists and NGOs,” the press release said.

A non-profit organisation for women in Malayalam cinema, the Women in Cinema Collective was founded in 2017 in reaction to the sexual assault against a prominent Malayalam actress. Since its inception, the collective has advocated gender equality in the Malayalam film industry by demanding equal representation of women in trade associations, and pushing for institutional attention to gender issues in the industry.

The upcoming series will include workshops with film trade associations, networking and rights awareness workshops, and panel discussions. At the end of the year, the collective will also announce awards for Malayalam films that pass the Bechdel test. Created by artist Alison Bechdel in her comic strip Dykes To Watch Out For, the Bechdel test demands that a work of fiction contain at least one conversation between two named female characters about something other than a man. The first event in the series after the launch is scheduled to be held in August.

Support our journalism by subscribing to Scroll+ here. We welcome your comments at letters@scroll.in.
Sponsored Content BY 

Can a colour encourage creativity and innovation?

The story behind the universally favoured colour - blue.

It was sought after by many artists. It was searched for in the skies and deep oceans. It was the colour blue. Found rarely as a pigment in nature, it was once more precious than gold. It was only after the discovery of a semi-precious rock, lapis lazuli, that Egyptians could extract this rare pigment.

For centuries, lapis lazuli was the only source of Ultramarine, a colour whose name translated to ‘beyond the sea’. The challenges associated with importing the stone made it exclusive to the Egyptian kingdom. The colour became commonly available only after the invention of a synthetic alternative known as ‘French Ultramarine’.

It’s no surprise that this rare colour that inspired artists in the 1900s, is still regarded as the as the colour of innovation in the 21st century. The story of discovery and creation of blue symbolizes attaining the unattainable.

It took scientists decades of trying to create the elusive ‘Blue Rose’. And the fascination with blue didn’t end there. When Sir John Herschel, the famous scientist and astronomer, tried to create copies of his notes; he discovered ‘Cyanotype’ or ‘Blueprints’, an invention that revolutionized architecture. The story of how a rugged, indigo fabric called ‘Denim’ became the choice for workmen in newly formed America and then a fashion sensation, is known to all. In each of these instances of breakthrough and innovation, the colour blue has had a significant influence.

In 2009, the University of British Columbia, conducted tests with 600 participants to see how cognitive performance varies when people see red or blue. While the red groups did better on recall and attention to detail, blue groups did better on tests requiring invention and imagination. The study proved that the colour blue boosts our ability to think creatively; reaffirming the notion that blue is the colour of innovation.

When we talk about innovation and exclusivity, the brand that takes us by surprise is NEXA. Since its inception, the brand has left no stone unturned to create exclusive experiences for its audience. In the search for a colour that represents its spirit of innovation and communicates its determination to constantly evolve, NEXA created its own signature blue: NEXA Blue. The creation of a signature color was an endeavor to bring something exclusive and innovative to NEXA customers. This is the story of the creation, inspiration and passion behind NEXA:


To know more about NEXA, see here.

This article was produced by the Scroll marketing team on behalf of NEXA and not by the Scroll editorial team.