Entertainment News

Film about couple that founded online sex-toy store in India in the works

‘Lovetreats’ will be produced by DAR Motion Pictures.

After Madhuri Dixit’s Marathi film Bucket List, DAR Motion Pictures is set to produce Lovetreats, a movie about a Bengaluru duo that sells imported sex toys and other intimate lifestyle products online.

Named after the portal, Lovetreats will trace Balaji T Vijayan and Ute Weimer’s journey of setting up the website in 2015.

Vijayan, an Indian, and Weimer, from Germany, reportedly met at a party and decided to collaborate on the project that allows Indians to access good quality adult toys, condoms and other intimate care products, with the idea of developing a positive and healthy relationship with sexuality.

Lovetreats is a humorous yet sympathetic take on human insecurities regarding sex and the constant struggle to overcome them,” Vivek Rangachari, Head of DAR Motion Pictures, said in a press note. “One of the joys of the story is the characters’ hard work and efforts to have a culturally acceptable veil while maintaining their truth. Their constant tussle to get accepted and to encourage their Indian customers to open up about sex and intimacy makes up for the majority of the hilarious situations that ensue by default.”

The cast and other details of the film are yet to be revealed.

Support our journalism by subscribing to Scroll+ here. We welcome your comments at letters@scroll.in.
Sponsored Content BY 

Get ready for an 80-hour shopping marathon

Here are some tips that’ll help you take the lead.

Starting 16th July at 4:00pm, Flipkart will be hosting its Big Shopping Days sale over 3 days (till 19th July). This mega online shopping event is just what a sale should be, promising not just the best discounts but also buying options such as no cost EMIs, buyback guarantee and product exchanges. A shopping festival this big, packed with deals that you can’t get yourself to refuse, can get overwhelming. So don’t worry, we’re here to tell you why Big Shopping Days is the only sale you need, with these helpful hints and highlights.

Samsung Galaxy On Nxt (64 GB)

A host of entertainment options, latest security features and a 13 MP rear camera that has mastered light come packed in sleek metal unibody. The sale offers an almost 40% discount on the price. Moreover, there is a buyback guarantee which is part of the deal.

Original price: Rs. 17,900

Big Shopping Days price: Rs. 10,900

Samsung 32 inches HD Ready LED TV

Another blockbuster deal in the sale catalogue is this audio and visual delight. Apart from a discount of 41%, the deal promises no-cost EMIs up to 12 months.

Original price: Rs. 28,890

Big Shopping Days price: Rs. 10,900

Intel Core I3 equipped laptops

These laptops will make a thoughtful college send-off gift or any gift for that matter. Since the festive season is around the corner, you might want to make use of this sale to bring your A-game to family festivities.

Original price: Rs. 25,590

Big Shopping Days price: Rs. 21,900

Fashion

If you’ve been planning a mid-year wardrobe refresh, Flipkart’s got you covered. The Big Shopping Days offer 50% to 80% discount on men’s clothing. You can pick from a host of top brands including Adidas and Wrangler.

With more sale hours, Flipkart’s Big Shopping Days sale ensures we can spend more time perusing and purchasing these deals. Apart from the above-mentioned products, you can expect up to 80% discount across categories including mobiles, appliances, electronics, fashion, beauty, home and furniture.

Features like blockbuster deals that are refreshed every 8 hours along with a price crash, rush hour deals from 4-6 PM on the starting day and first-time product discounts makes this a shopping experience that will have you exclaiming “Sale ho to aisi! (warna na ho)”

Set your reminders and mark your calendar, Flipkart’s Big Shopping Days starts 16th July, 4 PM and end on 19th July. To participate in 80 hours of shopping madness, click here.

Play

This article was produced by the Scroll marketing team on behalf of Flipkart and not by the Scroll editorial team.