Sacha Baron Cohen will be back on television this month with his no-holds-barred satirical comedy. The English actor and comedian has tied up with television network Showtime for Who is America, likely a political satire, which will be premiered on July 15, Vulture reported.

Variety had reported on July 5 that Baron Cohen was in talks with Showtime for a series along the lines of his Da Ali G Show. The British satire, which ended in 2004, featured Baron Cohen playing a range of characters, including wannabe gangster Ali G, Kazakh reporter Borat Sagdiyev and gay Austrian fashion enthusiast Brüno Gehard. He interviewed prominent personalities and high-ranking government officials as one of these characters, asking them bizarre and outlandish questions.

While the Showtime series has not been officially announced yet, the network and Baron-Cohen have teased it and reporters from Vulture spotted posters of the new show.


The comedian first hinted at at his return to television in a cryptic video on July 4. The clip features real footage of United States of America President Donald Trump calling Baron Cohen a “third-rate character”, adding that he ought to be “punched in the face several times” and “punished”. Meanwhile, the video asserts, “He’s back as you’ve never seen him before.”

Baron Cohen also tweeted a second video on Sunday featuring former Vice President Dick Cheney that said, “Imagine if Sacha Baron Cohen had been...secretly filming a new show for a year.”

Baron Cohen has primarily worked in films after the end of Da Ali G Show in 2004. He produced movies featuring three characters from the show: Ali G Indahouse (2002), Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan (2006), and Brüno (2009). He has also appeared in the films Talladega Nights: The Ballad of Ricky Bobby (2006), Sweeney Todd: The Demon Barber of Fleet Street (2007), The Dictator (2012) and Les Misérables (2012).

Baron Cohen is now set to feature in Netflix’s limited series The Spy, based on real-life Israeli double agent Eli Cohen,

The Dictator (2012).