Branding
-
How ‘woke’ marketing obscures exploitation and social harm in supply chains
Mariko Takedomi Karlsson, The Conversation
-
Product shape matters to consumers. Lindt’s chocolate bunny trademark win proves that
Enrico Bonadio, The Conversation Alina Trapova, The Conversation
-
‘Bravery is in our DNA’: Ukraine is the first country to use branding to fight a war
Nadia Kaneva, The Conversation
-
Justin Trudeau’s India debacle shows what happens when even nations develop ‘brand’ identities
Rebecca Ogden, The Conversation
-
After 112 years of powering India, the country’s biggest battery maker is out to reinvent itself
Manu Balachandran, qz.com