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Branding

  • How ‘woke’ marketing obscures exploitation and social harm in supply chains

    How ‘woke’ marketing obscures exploitation and social harm in supply chains

    Mariko Takedomi Karlsson, The Conversation
    · Aug 25, 2024 · 10:00 pm
  • Product shape matters to consumers. Lindt’s chocolate bunny trademark win proves that

    Product shape matters to consumers. Lindt’s chocolate bunny trademark win proves that

    Enrico Bonadio, The Conversation Alina Trapova, The Conversation
    · Oct 06, 2022 · 11:30 pm
  • ‘Bravery is in our DNA’: Ukraine is the first country to use branding to fight a war

    ‘Bravery is in our DNA’: Ukraine is the first country to use branding to fight a war

    Nadia Kaneva, The Conversation
    · Aug 23, 2022 · 07:30 pm
  • Justin Trudeau’s India debacle shows what happens when even nations develop ‘brand’ identities

    Justin Trudeau’s India debacle shows what happens when even nations develop ‘brand’ identities

    Rebecca Ogden, The Conversation
    · Mar 07, 2018 · 02:30 pm
  • After 112 years of powering India, the country’s biggest battery maker is out to reinvent itself

    After 112 years of powering India, the country’s biggest battery maker is out to reinvent itself

    Manu Balachandran, qz.com
    · Apr 20, 2017 · 09:30 pm