• Become A Member
  • Gift Membership
  • Gift Membership
Scroll.in Logo
  • Gift Membership
  • Sign In
  • Become A Member
  • Home
  • Common Ground
  • The Latest
  • Members-Only
  • Video
  • Eco India
  • The Reel
  • Magazine
  • Trending
    Trending
    • Jagannath Prasad Das (1936-2026): A lifelong pursuit for meaning and coherence in a fragmented world

      Jagannath Prasad Das (1936-2026): A lifelong pursuit for meaning and coherence in a fragmented world

      Jatindra Kumar Nayak
    • Elephants can socialise and forage in all-male groups, shows study

      Elephants can socialise and forage in all-male groups, shows study

      Sneha Mahale
    • How India is trying to use yoga diplomacy in Palestine to disguise its close ties with Israel

      How India is trying to use yoga diplomacy in Palestine to disguise its close ties with Israel

      Ben Choucroun
    • A ban on meat in Amritsar triggers a legal challenge – and rakes up a contentious history

      A ban on meat in Amritsar triggers a legal challenge – and rakes up a contentious history

      Safwat Zargar
    • Long before AI ‘food dramas’, there was Arabic and Persian culinary poetry

      Long before AI ‘food dramas’, there was Arabic and Persian culinary poetry

      Neha Vermani
    • How a geologist built a Hindustani music oasis in a steel town

      How a geologist built a Hindustani music oasis in a steel town

      Malini Nair
    • The Hindu disciple of a Muslim saint in Shah Jahan’s India

      The Hindu disciple of a Muslim saint in Shah Jahan’s India

      Syed Ali Nadeem Rezavi
    • ‘No matter how busy a train is, you can always find a quiet space’: Travel writer Monisha Rajesh

      ‘No matter how busy a train is, you can always find a quiet space’: Travel writer Monisha Rajesh

      Amritesh Mukherjee
    • Prey, habitat quality play key role in restoring tiger populations

      Prey, habitat quality play key role in restoring tiger populations

      Sneha Mahale
    • India’s child marriage crisis is far from over, shows latest data

      India’s child marriage crisis is far from over, shows latest data

      Pintu Paul
    • ‘Akin to Kashmir’: Josy Joseph’s new book recounts the dramatic accession of the North East

      ‘Akin to Kashmir’: Josy Joseph’s new book recounts the dramatic accession of the North East

      Josy Joseph
    • How data centres disrupt the lives of local communities

      How data centres disrupt the lives of local communities

      Neha Gour, The Conversation
      , 
      Ed Maibach, The Conversation
       & 
      Luis Ortiz, The Conversation
    We Need Your Help
    Scroll has produced award-winning journalism despite threats, falling ad revenues and rising costs. Support our work. Become a member today.
  • More
    More
    • Politics
    • Culture
    • India
    • World
    • Film and TV
    • Music
    • Books and Ideas
    • Business and Economy
    • Health
    • Education
    • Climate and Environment
    Newsletters
    • The Daily Brief
    • Now Watching By The Reel
    Read on the Go
    Get updates
    Please Don't Look Away
    AI is hollowing out independent media, stealing our readership and revenue. Only you can stop this bleeding. Support our work. Join Scroll today!
  • Newsletters

Soft Power

  • Bollywood beyond borders: How stars become cultural diplomats

    Bollywood beyond borders: How stars become cultural diplomats

    Swapnil Rai
    · Jan 28, 2025 · 09:05 am
  • Sports diplomacy: Saudi Arabia using 'soft power' of sporting events as lever of influence

    Sports diplomacy: Saudi Arabia using 'soft power' of sporting events as lever of influence

    AFP
    · Jan 02, 2020 · 10:11 am
  • Are China and India gearing up to reprise the soft power rivalry between America and Soviet Union?

    Are China and India gearing up to reprise the soft power rivalry between America and Soviet Union?

    John Zarobell
    · Jan 06, 2019 · 09:30 pm
  • Japan is trying a new style of cultural diplomacy to boost soft power. Is the message too exclusive?

    Japan is trying a new style of cultural diplomacy to boost soft power. Is the message too exclusive?

    Warren Stanislaus, The Conversation
    · Nov 19, 2018 · 11:30 pm
  • From Kannada rock to Sufi gospel: India puts its soft power on show in Australia

    From Kannada rock to Sufi gospel: India puts its soft power on show in Australia

    Neena Bhandari
    · Nov 08, 2016 · 07:30 am