• Newsletters
  • Gift Membership
Logo Logo
Take Scroll With You Download the app to read our award-winning journalism on the go and stay up-to-date with our notifications.
Get the app Get the app
ANDROID iOS
  • Home
  • Common Ground
  • The India Fix
  • Eco India
  • The Latest
  • The Reel
  • Magazine
  • Video
  • Trending
    • Historical romance: In 1906, an Englishwoman is infatuated by the handsome Indian groom of her horse
    • Review: Rekha is the life and soul of Muzaffar’s Ali’s classic ‘Umrao Jaan’
    • ‘Map of Memories’: Experimental poems resonate with the poet’s identity as migrant, scholar, thinker
    • Through a reader’s eyes: Bloomsday celebrations in James Joyce’s city, Dublin
    • What Iranians in India think about the war and Tehran
    • The JCB Prize for Literature has shut down. What else has ended with it?
    • Animals can’t talk like humans do – here’s why the hunt for their languages has left us empty-handed
    • Harsh Mander: The plunder and loot by private healthcare in India
    • Seven books by Ugandan scholar Mahmood Mamdani, father of NYC mayoral candidate Zohran Mamdani
    • In Bengaluru, an ancient play finds new voice in the world’s oldest living dramatic tradition
    • Five ways you may be harming your liver
    • Why some Hindu-Americans are opposing the first South Asian to run in New York’s mayoral poll
  • Sections
    • Politics
    • Culture
    • India
    • World
    • Film and TV
    • Music
    • Books and Ideas
    • Business and Economy
    • Science and Technology
    • In Pictures
    • Announcements
    • Bookshop
    • The Field
    • Pulse
    • Elections 2024

branding

  • How ‘woke’ marketing obscures exploitation and social harm in supply chains

    How ‘woke’ marketing obscures exploitation and social harm in supply chains

    Mariko Takedomi Karlsson, The Conversation
    · Aug 25, 2024 · 10:00 pm
  • Product shape matters to consumers. Lindt’s chocolate bunny trademark win proves that

    Product shape matters to consumers. Lindt’s chocolate bunny trademark win proves that

    Enrico Bonadio, The Conversation Alina Trapova, The Conversation
    · Oct 06, 2022 · 11:30 pm
  • ‘Bravery is in our DNA’: Ukraine is the first country to use branding to fight a war

    ‘Bravery is in our DNA’: Ukraine is the first country to use branding to fight a war

    Nadia Kaneva, The Conversation
    · Aug 23, 2022 · 07:30 pm
  • Justin Trudeau’s India debacle shows what happens when even nations develop ‘brand’ identities

    Justin Trudeau’s India debacle shows what happens when even nations develop ‘brand’ identities

    Rebecca Ogden, The Conversation
    · Mar 07, 2018 · 02:30 pm
  • After 112 years of powering India, the country’s biggest battery maker is out to reinvent itself

    After 112 years of powering India, the country’s biggest battery maker is out to reinvent itself

    Manu Balachandran, qz.com
    · Apr 20, 2017 · 09:30 pm