We can all use a good laugh every now and then and those in the advertising industry know that humorous ads – even if they aren't entirely logical – are guaranteed to go viral.
Take, for instance, this advertisement for a fan by Finolex Industries. It defies even the laws of gravity, but it generates some laughs.
What do you do if you're stuck in a spaceship and realise that you've run out of achaar – one of the few creature comforts you had access to several thousand kilometres above earth? When the astronaut in this advertisement finds himself in precisely such a pickle, all hell breaks loose back on earth.
The story grabs headlines and becomes the stuff of prime-time news, but the government doesn't deem it feasible to organise a space mission to send the astronaut his beloved pickle.
That's when maa, the beloved Indian mother, comes to the rescue. Unable to see her son's plight, she takes matters into her own hands and hurls Ramu Kaka into space – with the help of the strong draft of the Finolex fan, of course.
If this makes you miss the good-old ads for Fevicol, the adhesive by Pidilite Industries, here are some of the funniest ones.