Art Of Advertising
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‘Bravery is in our DNA’: Ukraine is the first country to use branding to fight a war
Ukraine has partnered with an advertising company to produce an innovative nation branding campaign.
Nadia Kaneva, The Conversation
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The uproar over Johnny Depp’s Dior ad missed a few nuances
The advert was made in collaboration with the respected non-profit known as Americans for Indian Opportunity ‘in order to respect indigenous cultures’.
Joy Porter, The Conversation
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‘Veere Di Wedding’ was an exception. Product placements in Indian films reduced in 2018
Bengali was the only regional-language industry that showed a rise in brand associations, according to a survey.
Ananya Bhattacharya, qz.com
Trending
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‘Jaane Jaan’ review: A dream cast and solid craft steer ‘The Devotion of Suspect X’ adaptation
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Arundhati Roy: The dismantling of democracy in India will affect the whole world
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Sriram Raghavan: Remembering the dark side to Dev Anand
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Gangster Sukhdool Gill shot dead in Canada, say reports
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Fiction: Rumours say an ex-army chief is staging a military coup. How will the government respond?
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Brush with controversy: Why Gillette’s campaign against toxic masculinity has been so polarising
Amid the praise for the new advertisment has been tons of backlash and criticism.
Alan Abitbol, The Conversation
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How JRD Tata came up with a marketing strategy that ran through Tata ads for nearly a century
From ‘swadeshi soap’ to ‘Jaago re’: The theme of nation-building has been at the centre of the conglomerate’s advertising.
Deborah D’Souza
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How a Beatles song (with an Indian connection) helped Nike become a billion dollar brand
John Lennon’s ‘Revolution’, written in India, was panned by the radical media in 1968. In 1987, it became the controversial soundtrack of Nike’s seminal ad.
Alan Bradshaw, The Conversation
Video
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Watch: Rahul Gandhi puts on railway porters’ uniform and badge and carries luggage as he meets them
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Watch: The moment when Pope Francis joined a priest’s video call to his family back in Kerala
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Watch: Scenes of chaos at Mumbai Ganesh Chaturthi celebrations as crowd breaks through barricade
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Watch: Man brews coffee and records it in cinematic style inspired by the film ‘Oppenheimer’
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Watch: Deep-sea footage of World War II shipwrecks from the Battle of Midway in the Pacific Ocean
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70mm Man: C Mohan, who designed the logo for ‘Sholay’ and other classics
Ramesh Sippy’s landmark film was released this week 42 years ago. Its designer was one of the leading exponents of Bollywoood Expressionism.
Rajesh Devraj
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Video: This Ramzan advertisement is really a powerful anti-terrorism message
It’s surreal, and that makes it all the more real.
Scroll Staff
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Watch: Filmmaker Michel Gondry recreates iconic rock music album covers in new ad
This trip through the history of music is full of surprises.
Scroll Staff
The Reel
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‘Jaane Jaan’ review: A dream cast and solid craft steer ‘The Devotion of Suspect X’ adaptation
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What’s behind the Kareena Kapoor Khan swerve: ‘It’s important to keep changing yourself’
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Sriram Raghavan: Remembering the dark side to Dev Anand
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‘Khufiya’ trailer: Tabu, Ali Fazal in Vishal Bhardwaj’s spy thriller
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Start the week with a film: ‘The Host’ is a Korean creature feature with head and heart
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Watch: How China is marketing its One Belt, One Road project through singing children
These are not kids singing cutesy songs.
Scroll Staff
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Watch: This Indian Air Force recruitment advertisement for women gets something right
Finally, a whiff of gender equality in the skies.
Scroll Staff
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Watch: The Dhananjayan dancing couple is bound to get new fans with these TV commercials
No, they didn’t learn their moves on the mobile internet.
Sruthi Ganapathy Raman
The Field
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India at Asian Games, September 22 schedule: Indian paddlers in action; Volleyball team to play R12
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ICC Men’s ODI World Cup: South Africa announce revised squad with pacers Nortje, Magala ruled out
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Misplaced priorities: India’s preference for multi-sport events needs a relook
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Watch, Asian Games highlights: India stun three-time champs Korea to make it to volleyball knockouts
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Asian Games, Boxing: Deepak Bhoria – once undernourished and counted out, now India’s best medal bet