Art Of Advertising
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‘Bravery is in our DNA’: Ukraine is the first country to use branding to fight a war
Ukraine has partnered with an advertising company to produce an innovative nation branding campaign.
Nadia Kaneva, The Conversation
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The uproar over Johnny Depp’s Dior ad missed a few nuances
The advert was made in collaboration with the respected non-profit known as Americans for Indian Opportunity ‘in order to respect indigenous cultures’.
Joy Porter, The Conversation
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‘Veere Di Wedding’ was an exception. Product placements in Indian films reduced in 2018
Bengali was the only regional-language industry that showed a rise in brand associations, according to a survey.
Ananya Bhattacharya, qz.com
Trending
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‘Supporter of BJP met me’: Surat candidates on the various reasons they withdrew from the election
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Microcontrollers in EVMs, VVPATs do not recognise party and candidate, observes Supreme Court
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What Sudhir Kakar (1938-2024) had to say on violence, secularism, and religion in India
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CAA is a letdown, but Bengali Hindus in Assam are unlikely to ditch BJP
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Over 17,400 citizens write to EC seeking action against PM Narendra Modi for hate speech
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Brush with controversy: Why Gillette’s campaign against toxic masculinity has been so polarising
Amid the praise for the new advertisment has been tons of backlash and criticism.
Alan Abitbol, The Conversation
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How JRD Tata came up with a marketing strategy that ran through Tata ads for nearly a century
From ‘swadeshi soap’ to ‘Jaago re’: The theme of nation-building has been at the centre of the conglomerate’s advertising.
Deborah D’Souza
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How a Beatles song (with an Indian connection) helped Nike become a billion dollar brand
John Lennon’s ‘Revolution’, written in India, was panned by the radical media in 1968. In 1987, it became the controversial soundtrack of Nike’s seminal ad.
Alan Bradshaw, The Conversation
Video
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Watch: K-Pop singer Aoora sings in Assamese as he collaborates with Nilotpal Bora in a new folk song
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Watch Anu Malik and Sonu Nigam’s impromptu performance of ‘Main Hoon Na’ at Farah Khan’s home
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Watch: Doordarshan newsreader faints on live TV in Kolkata owing to severe heat
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Watch: Spice Girls sing ‘Stop’ as bandmates reunite to celebrate Victoria Beckham’s 50th birthday
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Watch: Over 350 ballerinas come together to break the world record for standing on tip toes
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70mm Man: C Mohan, who designed the logo for ‘Sholay’ and other classics
Ramesh Sippy’s landmark film was released this week 42 years ago. Its designer was one of the leading exponents of Bollywoood Expressionism.
Rajesh Devraj
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Video: This Ramzan advertisement is really a powerful anti-terrorism message
It’s surreal, and that makes it all the more real.
Scroll Staff
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Watch: Filmmaker Michel Gondry recreates iconic rock music album covers in new ad
This trip through the history of music is full of surprises.
Scroll Staff
The Reel
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In ‘Tahader Katha’, the many partitions endured by a freedom fighter
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Watch: Ryan Reynolds and Hugh Jackman in ‘Deadpool & Wolverine’ trailer
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Start the week with a film: A legend returns in ‘Bob Marley: One Love’
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In Cannes-bound ‘In Retreat’, a Ladakh that has rarely been seen before
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‘Trap’ trailer: M Night Shyamalan’s thriller stars Josh Hartnett as a serial killer
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Watch: How China is marketing its One Belt, One Road project through singing children
These are not kids singing cutesy songs.
Scroll Staff
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Watch: This Indian Air Force recruitment advertisement for women gets something right
Finally, a whiff of gender equality in the skies.
Scroll Staff
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Watch: The Dhananjayan dancing couple is bound to get new fans with these TV commercials
No, they didn’t learn their moves on the mobile internet.
Sruthi Ganapathy Raman
The Field
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IPL 2024: Delhi Capitals hold their nerve to beat Gujarat Titans in a high-scoring thriller
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Boxing: Preeti to headline India’s 50-member squad for Asian U-22 & Youth Boxing Championship
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Watch, highlights ISL 2023-24: Odisha FC beat Mohun Bagan Super Giant in first leg of semi-final
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Archery, World Cup Stage I: Indian men’s and women’s compound teams through to finals
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ISL 2023-24: How first-time head coach Petr Kratky helped Mumbai City FC pick up the pieces