If human beings were equipped to survive car crashes, they would look something like Graham, shown in the video above. Graham has protective air sacs lining the rib cage, a thick skull to prevent brain trauma, a flat face with lots of fatty tissue for added protection, and no neck to prevent spine injuries.
Welcome to auto(crash)-immune version of the human being.
For the advertisement in the video above, Australia's Transport Accident Commission brought together a team consisting of a trauma surgeon, a crash expert and an artist based in Melbourne.
"The truth is, our cars have evolved a lot faster than we have. Our bodies are just not equipped to handle the forces in common crash scenarios," David Logan, a team member on the project said.
There's also a 360 degree interactive website where clicking on different body parts will reveal why they were designed the way they were. Here's how they went about designing Graham, who is also a public art sculpture on display at the State Library in Victoria.
Australian Public Safety advertisements have often used unique ways to draw attention to their messages. In 2012, they released the extremely viral and catchy "Dumb Ways to Die" video that promoted rail safety.