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Watch: Will we soon travel anywhere on Earth in under an hour, for the price of an economy ticket?

Elon Musk says the rockets that can take us to Mars can also do this.


Sure it’ll take you to Mars, but tech revolutionary Elon Musk – who seems determined to control the future – and his space transport venture SpaceX also want to whisk you across earth in a jiffy.

After announcing that SpaceX will build smaller rocket ships than originally planned, and earlier, in order to cut the costs of going to Mars, Musk said that forthcoming mega-rocket could also be used for Earth-to-Earth transportation. Code-named BFR (short for Big F***ing Rocket), it will, apparently, take passengers “anywhere on Earth in under an hour” for around the same price as an economy airline ticket.

The video (above) explains how this will be possible. Set in a (very near) future, the journey starts in New York City at 6:30 am, with people boarding a rocket-shaped vessel which launches into orbit around the Earth. It reaches a floating landing pad near Shanghai at 6:39 am, coming back to the surface in much the same way as the Falcon 9 rocket. (A regular flight over the 12,000 km distance would take approximately 15 hours.)

All this is purely theoretical at the moment, but Musk did say that he hoped to begin construction on the rocket in the next six to nine months.

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Why should inclusion matter to companies?

It's not just about goodwill - inclusivity is a good business decision.

To reach a 50-50 workplace scenario, policies on diversity need to be paired with a culture of inclusiveness. While diversity brings equal representation in meetings, board rooms, promotions and recruitment, inclusivity helps give voice to the people who might otherwise be marginalized or excluded. Inclusion at workplace can be seen in an environment that values diverse opinions, encourages collaboration and invites people to share their ideas and perspectives. As Verna Myers, a renowned diversity advocate, puts it “Diversity is being invited to the party, inclusion is being asked to dance.”

Creating a sense of belonging for everyone is essential for a company’s success. Let’s look at some of the real benefits of a diverse and inclusive workplace:

Better decision making

A whitepaper by Cloverpop, a decision making tool, established a direct link between inclusive decision making and better business performance. The research discovered that teams that followed an inclusive decision-making process made decisions 2X faster with half the meetings and delivered 60% better results. As per Harvard Business School Professor Francesca Gino, this report highlights how diversity and inclusion are practical tools to improve decision making in companies. According to her, changing the composition of decision making teams to include different perspectives can help individuals overcome biases that affect their decisions.

Higher job satisfaction

Employee satisfaction is connected to a workplace environment that values individual ideas and creates a sense of belonging for everyone. A research by Accenture identified 40 factors that influence advancement in the workplace. An empowering work environment where employees have the freedom to be creative, innovative and themselves at work, was identified as a key driver in improving employee advancement to senior levels.


A research by stated the in India, 62% of innovation is driven by employee perceptions of inclusion. The study included responses from 1,500 employees from Australia, China, Germany, India, Mexico and the United States and showed that employees who feel included are more likely to go above and beyond the call of duty, suggest new and innovative ways of getting work done.

Competitive Advantage

Shirley Engelmeier, author of ‘Inclusion: The New Competitive Business Advantage’, in her interview with Forbes, talks about the new global business normal. She points out that the rapidly changing customer base with different tastes and preferences need to feel represented by brands. An inclusive environment will future-proof the organisation to cater to the new global consumer language and give it a competitive edge.

An inclusive workplace ensures that no individual is disregarded because of their gender, race, disability, age or other social and cultural factors. Accenture has been a leading voice in advocating equal workplace. Having won several accolades including a perfect score on the Human Rights Campaign’s Corporate equality index, Accenture has demonstrated inclusive and diverse practices not only within its organisation but also in business relationships through their Supplier Inclusion and Diversity program.

In a video titled ‘She rises’, Accenture captures the importance of implementing diverse policies and creating an inclusive workplace culture.


To know more about inclusion and diversity, see here.

This article was produced by the Scroll marketing team on behalf of Accenture and not by the Scroll editorial team.