There are several ways to combat global warming, but singer and rapper Pharrell Williams, along with a cognac brand, has come up with a new one.
Pharrell has composed a song that will only be released 100 years from now, in November 2117. It’s aptly titled 100 Years – The Song We’ll Only Hear If We Care. Because people will get to hear it only if mankind has managed to tackle global warming in the intervening years.
How does it work?
The only copy of the song has been engraved on a unique record made of clay from the Cognac region of France, and stored in a state-of-the art, customised safe that will automatically unlock in November 2117. The safe is indestructible, unless is submerged in water, in which case the record will disintegrate and the track will be lost forever.
Scientists have projected that if sea levels continue to rise at the current rate due to climate change, then in 100 years a portion of the world’s land may be underwater. Without adequate steps to reverse global warming, therefore, the safe may well be submerged by then.
The song was premiered during a private listening party in Shanghai on November 13, and presented one-time only to 100 guests, who, it is hoped, will motivate others to take action to curb global warming.
The cognac brand worked on a similar project in 2015, when they associated themselves with a film written by John Malkovich and directed by Robert Rodriguez, which will also be hidden for a century, for the same cause.
The ordeal of choosing the right data pack for your connectivity needs
"Your data has been activated." <10 seconds later> "You have crossed your data limit."
The internet is an amazing space where you can watch a donkey playing football while simultaneously looking up whether the mole on your elbow is a symptom of a terminal diseases. It’s as busy as it’s big with at least 2.96 billion pages in the indexed web and over 40,000 Google search queries processed every second. If you have access to this vast expanse of information through your mobile, then you’re probably on something known as a data plan.
However, data plans or data packs are a lot like prescription pills. You need to go through a barrage of perplexing words to understand what they really do. Not to mention the call from the telecom company rattling on at 400 words per minute about a life-changing data pack which is as undecipherable as reading a doctor’s handwriting on the prescription. On top of it all, most data packs expect you to solve complex algorithms on permutations to figure out which one is the right one.
Even the most sophisticated and evolved beings of the digital era would agree that choosing a data pack is a lot like getting stuck on a seesaw, struggling to find the right balance between getting the most out of your data and not paying for more than you need. Running out of data is frustrating, but losing the data that you paid for but couldn’t use during a busy month is outright infuriating. Shouldn’t your unused data be rolled over to the next month?
You peruse the advice available online on how to go about choosing the right data pack, most of which talks about understanding your own data usage. Armed with wisdom, you escape to your mind palace, Sherlock style, and review your access to Wifi zones, the size of the websites you regularly visit, the number of emails you send and receive, even the number of cat videos you watch. You somehow manage to figure out your daily usage which you multiply by 30 and there it is. All you need to do now is find the appropriate data pack.
Promptly ignoring the above calculations, you fall for unlimited data plans with an “all you can eat” buffet style data offering. You immediately text a code to the telecom company to activate this portal to unlimited video calls, selfies, instastories, snapchats – sky is the limit. You tell all your friends and colleagues about the genius new plan you have and how you’ve been watching funny sloth videos on YouTube all day, well, because you CAN!
Alas, after a day of reign, you realise that your phone has run out of data. Anyone who has suffered the terms and conditions of unlimited data packs knows the importance of reading the fine print before committing yourself to one. Some plans place limits on video quality to 480p on mobile phones, some limit the speed after reaching a mark mentioned in the fine print. Is it too much to ask for a plan that lets us binge on our favourite shows on Amazon Prime, unconditionally?
You find yourself stuck in an endless loop of estimating your data usage, figuring out how you crossed your data limit and arguing with customer care about your sky-high phone bill. Exasperated, you somehow muster up the strength to do it all over again and decide to browse for more data packs. Regrettably, the website wont load on your mobile because of expired data.
Getting the right data plan shouldn’t be this complicated a decision. Instead of getting confused by the numerous offers, focus on your usage and guide yourself out of the maze by having a clear idea of what you want. And if all you want is to enjoy unlimited calls with friends and uninterrupted Snapchat, then you know exactly what to look for in a plan.
The Airtel Postpaid at Rs. 499 comes closest to a plan that is up front with its offerings, making it easy to choose exactly what you need. One of the best-selling Airtel Postpaid plans, the Rs. 499 pack offers 40 GB 3G/4G data that you can carry forward to the next bill cycle if unused. The pack also offers a one year subscription to Amazon Prime on the Airtel TV app.
So, next time, don’t let your frustration get the better of you. Click here to find a plan that’s right for you.
This article was produced by the Scroll marketing team on behalf of Airtel and not by the Scroll editorial team.