Video: Thums Up has turned 40 and is still the number one cola in India. Here’s why
Created in the 1970s by Parle after Coca Cola’s brief exit from India, Thums Up became more than just a ‘spicy beverage’ for a whole generation.
Play
Reading
-
1An Agniveer died in Operation Sindoor. A year later, his parents are still fighting for pension
-
2‘Super Subbu’ trailer: Telugu series explores sex education lessons in a village
-
3Brand strategist Ambi Parameswaran reflects on the 1980-1990s, when ads focused on children
-
4US is losing immigrant tech talent due to H-1B visa uncertainty
-
5From the memoir: What waiting in line at toilets taught a Dalit writer about social inequality
-
6E20 fuel row: FIR against content creators for ‘defamatory posts’ about Nitin Gadkari
-
7From the memoir: When Oscar Wilde’s daughter-in-law did ‘Oriental’ makeup for Qurratulain Hyder
-
8These poems by Amal Mathew and Satya Dash have won the 2026 Osmosis Poetry Prize
-
9Rush Hour: Congress urges Wangchuk to end fast, UP orders demolitions at Rampur university and more
-
10Amid TMC rebellion, Mamata Banerjee says Abhishek Banerjee ‘fighting like tiger’
