Around the Web

Watch: Mumbai rapper Divine’s ‘Gully Gang’ demolishes American rapper Lil Pump’s hit ‘Gucci Gang’

The Indian rapper’s song is not just about the money and the drugs.


Last December, 17-year-old rapper Lil Pump got ridiculously famous for Gucci Gang, a song and video that shuffles between catchy and cringeworthy, partly due to its ostentatious displays of wealth. The young rapper takes over his high school in the video (bottom), with a tiger, drugs, decadence and more. Apart from the repetitive refrain “Gucci Gang”, he raps, “Spend ten racks on a new chain” and “My lean cost more than your rent”.

Indian rapper Divine, famously from the streets of Mumbai, has the perfect response to the song with a freestyle rap, Gully Gang. Born and brought up in the streets of Mumbai, with a penchant for topical lyrics, Divine makes music that isn’t about the money, drugs or decadence.

His hard-hitting lyrics subvert Lil Pump’s lines to capture the struggle of those in the Gully Gang, people from the slums and artists who have to struggle to make it. He reminds artists to come back down to earth and get real. It’s clearly more about substance than spectacle.

Support our journalism by subscribing to Scroll+ here. We welcome your comments at
Sponsored Content BY 

Can a colour encourage creativity and innovation?

The story behind the universally favoured colour - blue.

It was sought after by many artists. It was searched for in the skies and deep oceans. It was the colour blue. Found rarely as a pigment in nature, it was once more precious than gold. It was only after the discovery of a semi-precious rock, lapis lazuli, that Egyptians could extract this rare pigment.

For centuries, lapis lazuli was the only source of Ultramarine, a colour whose name translated to ‘beyond the sea’. The challenges associated with importing the stone made it exclusive to the Egyptian kingdom. The colour became commonly available only after the invention of a synthetic alternative known as ‘French Ultramarine’.

It’s no surprise that this rare colour that inspired artists in the 1900s, is still regarded as the as the colour of innovation in the 21st century. The story of discovery and creation of blue symbolizes attaining the unattainable.

It took scientists decades of trying to create the elusive ‘Blue Rose’. And the fascination with blue didn’t end there. When Sir John Herschel, the famous scientist and astronomer, tried to create copies of his notes; he discovered ‘Cyanotype’ or ‘Blueprints’, an invention that revolutionized architecture. The story of how a rugged, indigo fabric called ‘Denim’ became the choice for workmen in newly formed America and then a fashion sensation, is known to all. In each of these instances of breakthrough and innovation, the colour blue has had a significant influence.

In 2009, the University of British Columbia, conducted tests with 600 participants to see how cognitive performance varies when people see red or blue. While the red groups did better on recall and attention to detail, blue groups did better on tests requiring invention and imagination. The study proved that the colour blue boosts our ability to think creatively; reaffirming the notion that blue is the colour of innovation.

When we talk about innovation and exclusivity, the brand that takes us by surprise is NEXA. Since its inception, the brand has left no stone unturned to create exclusive experiences for its audience. In the search for a colour that represents its spirit of innovation and communicates its determination to constantly evolve, NEXA created its own signature blue: NEXA Blue. The creation of a signature color was an endeavor to bring something exclusive and innovative to NEXA customers. This is the story of the creation, inspiration and passion behind NEXA:


To know more about NEXA, see here.

This article was produced by the Scroll marketing team on behalf of NEXA and not by the Scroll editorial team.