Melania Trump’s vacuous campaign against cyberbullying, which she announced shortly after becoming First Lady of the USA, crops up every few months. Obviously she missed the irony in declaring a crusade against cyberbullying while being married to Donald Trump, who appears to run his Presidency through belligerent tweets dissing and bullying everyone he perceives as an enemy.

Talk show host Jimmy Kimmel didn’t, though. “Apparently, the word ‘irony’ doesn’t translate from Slovenian,” he joked (video above). “All she has to do to fight cyberbullying is take a hammer to her husband’s thumbs and phone!”

So Kimmel decided to give Melania a hand with the anti-cyberbullying summit by mocking up an “emotional” parody public service advertisment, with the help of some first-class Trump insults on Twitter (and a voice actress). #Sad.